Security Risk Management Essay - 2181 Words

Introduction The reader will become familiarised with the term risk and it definitions from specifically the ISO 31000 standard of risk management and also the definition of risk from the criminology crime triangle. Which one of these two definitions that are the most suitable for usage within the security industry will be discussed and evaluated. How and why consequence is important when assessing risk priorities and determining where to allocate resources will be examined and answered. 1. Definitions Security risk management is â€Å"the culture, processes and structures that are directed towards maximizing benefits and minimizing disbenefits in security, consistent with achieving business objectives†. (Australia, 2006) And where†¦show more content†¦There are three elements that must exist for a crime to occur: †¢ motivation †¢ capability †¢ opportunity This concept is called the crime triangle. With knowledge of the elements within the crime triangle the risk of a crime being committed can be estimated and preventative measures may be put in place. Motivation according to Vellani is created by the actual target for the crime which is the asset or assets. An asset contains of people, property and information. Vellani states that removal of motivation probably is impossible, and therefore the focus for security programs should be reducing the opportunity to commit crime. Vellani suggests that the crime triangle is an easy and effective method of illustrating how crime can be prevented. 1.3. Consequence Consequence is described in the risk management standard as the â€Å"outcome of an event affecting objectives†. (Australia, 2009) According to this a consequence can be both positive and negative. 2. What are the needs of the security industry? To answer that question one must first know what the security industry is. According to Brooks (2009) security is not easily defined and can even be considered being the national military defence. To exactly know what the security industry is it therefore quite intricate. However the assumption is made that the security industry and security in general has the same needs. As previously mentioned security risk management shouldShow MoreRelatedSecurity Risks And Risk Management1267 Words   |  6 PagesEHEALTH SECURITY RISK MANAGEMENT Abstract Protecting the data related to health sector, business organizations, information technology, etc. is highly essential as they are subject to various threats and hazards periodically. In order to provide security, the information has to adapt to certain risk analysis and management techniques which has to be done dynamically with the changes in environment. 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Sony Marketing Plan Free Essays

A Company Profile Leslie Siedlak Marketing 470 Professor Schramm February 13, 2013 Executive Summary Sony is a global manufacturer of electronics both for consumers and professional markets. Sony’s most popular products include digital cameras, televisions, personal gaming systems, and personal computers. Sony competes with many other companies in the consumer electronics market including Samsung, LG, and Apple. We will write a custom essay sample on Sony Marketing Plan or any similar topic only for you Order Now Current Market Situation In the consumer electronics market, competition is at an all time high. With new technologies emerging constantly (3D TVs), it has become increasingly important to be the first and most innovative company. According to Yahoo Finance and MarketResearch. com, in 2014 the consumer electronics market is forecasted to have a value of $289. 5 billion, an increase of 14. 1% since 2009. SWOT Analysis Strengths: * Founded in 1946, Sony has become one of the well-known brands in the consumer electronics market. * History of innovation. From the Walkman to the Blu-Ray disc. * The Playstation, a home gaming system, is one of the company’s most popular products on the market. The Playstation been successful since inception and still has tremendous consumer demand. According to TechCrunch. com, sales of the Playstation 3 reached over $70 million in cumulative sales since its inception in 2006. * Not only is Sony in the consumer electronics market, but it has its own recording label and Sony Pictures Entertainment, which produces television and films. Weaknesses: * The high cost of media production has affected Sony’s pricing strategy. As a result, the company is losing an increasing amount of money and market share. * Too much diversification. Many consumers are confused as to what Sony produces. With music labels and entertainment/film studios, Sony has shifted from its core competency as a consumer electronics brand to a brand with too many forks in the fire. Opportunities: * To integrate its product line, Sony can take advantage of both its music and entertainment ventures and incorporate their gaming systems to deliver value added content. * Since Sony’s acquisition of $645 million in Olympus, Sony has the opportunity to enter the healthcare industry. Olympus has a 70% global market share in endoscopes. Since Sony provides image sensors to Olympus, Sony could benefit even more by acquiring these stakes. Threats: * Price competition from competitors such as Apple, LG, and Samsung * Hackers have been known to invade the Playstation network, which resulted in stolen customer information such as credit card numbers and addresses. Objectives Sony’s objectives focus on society and reducing impact on the environment. Reducing the impact on the environment includes all parts of RD, especially finding ways to reduce waste in product packaging and distribution. Sony believes in full disclosure of product information and performance of the company. Marketing Strategy Sony’s marketing strategy includes invigorating a brand that was once so popular in the market. Creating solid customer loyalty is also a large part of the Sony marketing plan. Action Plan Sony has developed a series of slogans over the years including â€Å"The One and Only,† â€Å"It’s a Sony,† and â€Å"Like No Other. † Currently Sony’s slogan is â€Å"Make. Believe. † The current slogan is representative of Sony’s commitment to reinvigorating the brand. It wasn’t until 2009 that Sony launched its first advertisement. Sony has used several celebrities in their marketing strategy in the past. To show how real 3D looked, Sony used Peyton Manning and Justin Timberlake targeting both sports fans and music fans alike. Slogans like Sony’s make consumers believe they are purchasing a product that is superior to others on the market and helps consumers to develop a deeper brand loyalty. To increase market share and awareness, Sony continues to use popular celebrities to endorse their products. From Taylor Swift to previously mentioned Justin Timberlake, Sony understands that targeting younger consumers leads to a deeper brand loyalty. Financial Projections In Quarter 2 of 2012, Sony slashed its financial forecast due to slow game sales and less than stellar sales of its new gaming system, the Playstation Vita. The original forecast was projected at 16 million units sold of both Vita and Playstation Portables worldwide. Today, Sony has cut that projection by a large amount, down to just 10 million units by March 2013, which will result in a total financial loss of $198 million Implementation Controls Implementation control is designed to assess whether the overall strategy should be changed in light of unfolding events and results associated with incremental steps and actions that implement the overall strategy. † After the security breach if Sony’s Playstation, Sony launched a â€Å"Welcome Back† campaign after countless customers private information was hacked. Sony presented customers with 4 new games to show their appreciate for their loyalty during the hacking. Summary Analysis Sony is diversified in the market both in consumer electronics and those for professional use; this leads to a tremendous opportunity for growth. Sony also focuses on a wide variety of products from cameras to gaming systems, which could lead to domination of the consumer electronics market. Sony however, is not doing very well in marketing their products to the consumer. They are too diversified in comparison to successful companies such as Apple, who stick to a few products in the same realm and have created tremendous customer loyalty over the years. Sony seems to be confused on what to do, whether to be in consumer electronics or marketing towards professional markets. Sony should focus on one market in order to gain profits and develop a stronger following. How to cite Sony Marketing Plan, Essay examples

Adam Smith Essay Example For Students

Adam Smith Essay Adam Smith, a brilliant eighteenth-century Scottish political economist, had the advantage of judging the significance ol colonies by a rigorous examination based on the colonial experience of 300 years. His overview has a built-in bias: he strongly disapproved of excessive regulation of colonial trade by parent countries. But his analysis is rich with insight and remarkably dispassionate in its argument. Adam Smith recognized that the discovery of the New World not only brought wealth and prosperity to the Old World, but that it also marked a divide in the history of mankind. The passage that follows is the work of this economic theorist who discusses problems in a language readily understandable by everyone. Adam Smith had retired from a professorship at Glasgow University and Was living in France in 1764-5 when he began his great work, The Wealth of Nations. The book was being written all during the years of strife between Britain and her colonies, but it was not published until 1776. In the passages which follow, Smith points to the impossibility of monopolizing the benefits of colonies, and pessimistically calculates the cost of empire, but the book appeared too late to ave any effect upon British policy. Because the Declaration of Independence and The Wealth of Nations, the political and economic reliations of empire and mercantilism, appeared in the same year, historians have often designated 1776 as one of the turning points in modern history. The text On the cost of Empire, the eloquent exhortation to the rulers of Britain to awaken from their grandiose dreams of empire, is the closing passage of Smiths book. Adam Smith was a Scottish political economist and philosopher. He has become famous by his influential book The Wealth of Nations (1776). Smith was the son f the comptroller of the customs at Kirkcaldy, Fife, Scotland. The exact date of his birth is unknown. However, he was baptized at Kirkcaldy on June 5, 1723, his father having died some six months previously. At the age of about fifteen, Smith proceeded to Glasgow university, studying moral philosophy under the never-to-be-forgotten Francis Hutcheson (as Smith called him). In 1740 he entered Balliol college, Oxford, but as William Robert Scott has said, the Oxford of his time gave little if any help towards what was to be his lifework, and he relinquished his exhibition in 1746. In 1748 he egan delivering public lectures in Edinburgh under the patronage of Lord Kames. Some of these dealt with rhetoric and belles-lettres, but later he took up the subject of the progress of opulence, and it was then, in his middle or late 20s, that he first expounded the economic philosophy of the obvious and simple system of natural liberty which he was later to proclaim to the world in his Inquiry into the Nature and Causes of the Wealth of Nations. About 1750 he met David Hume, who became one of the closest of his many friends. In 1751 Smith was appointed professor of logic at Glasgow university, ransferring in 1752 to the chair of moral philosophy. His lectures covered the field of ethics, rhetoric, jurisprudence and political economy, or police and revenue. In 1759 he published his Theory of Moral Sentiments, embodying some of his Glasgow lectures. This work, which established Smiths reputation in his own day, is concerned with the explanation of moral approval and disapproval. His capacity for fluent, persuasive, if rather rhetorical argument is much in evidence. He bases his explanation, not as the third Lord Shaftesbury and Hutcheson had done, on a special moral sense,nor, like Hume, to any decisive xtent on utility,but on sympathy. There has been considerable controversy as how far there is contradiction or contrast between Smiths emphasis in the Moral Sentiments on sympathy as a fundamental human motive, and, on the other hand, the key role of self-interest in the The Wealth of Nations. In the former he seems to put more emphasis on the general harmony of human motives and activities under a beneficent Providence, while in the latter, in spite of the general theme of the invisible hand promoting the harmony of interests, Smith finds many more occasions for pointing out cases of conflict and of the narrow elfishness of human motives. Smith now began to give more attention to jurisprudence and political economy in his lecture and less to his theories of morals. An impression can be obtained as to the development of his ideas on political economy from the notes of his lectures taken down by a student in about 1763 which were later edited by E. Cannan (Lectures on Justice, Police, Revenue and Arms,1896), and from what Scott, its discoverer and publisher, describes as An Early Draft of Part of The Wealth of Nations, which he dates about 1763. At the end of 1763 Smith obtained a lucrative post as tutor to the young duke of Buccleuch and resigned his professorship. From 1764-66 he traveled with his pupil, mostly in France, where he came to know such intellectual leaders as Turgot, DAlembert, AndrMorellet, Helvtius and, in particular, Francois Quesnay, the head of the Physiocratic school whose work he much respected. On returning home to Kirkcaldy he devoted much of the next ten years to his magnum opus, which appeared in 1776. In 1778 he was appointed to a comfortable post as commissioner of customs in Scotland and went to live with his mother in Edinburgh. He died there on July 17, 1790, after a painfull illness. He had pparently devoted a considerable part of his income to numerous secret acts of charity. Shortly before his death Smith had nearly all his manuscripts destroyed. In his last years he seems to have been planning two major treatises, one on the theory and history of law and one on the sciences and arts. The posthumously published Essays on Philosophical Subjects (1795) probably contain parts of what would have been the latter treatise. The Wealth of Nations has become so influential since it did so much to create the subject of political economy and develop it into an autonomous systematic discipline. In the western world, it is the most influential book on the subject ever published. When the book, which has become a classic manifesto against mercantalism, appeared in 1776, there was a strong sentiment for free trade in both Britain and America. This new feeling had been born out of the economic hardships and poverty caused by the war. However, at the time of publication, not everybody was convinced of the advantages of free trade right away: the British public and Parliament still clung to mercantilism for many years to come (Tindall and Shi). However, controversial views have been expressed as to the xtent of Smiths originality in The Wealth of Nations. Smith has been blamed for relying too much on the ideas of great thinkers such as David Hume and Montesquieu. Nevertheless, The Wealth of Nations was the first and remains the most important book on the subject of political ecomomy until this present day. It has never, I think, been the good fortune of any founder of a scientific system to think out to the very end even the more important ideas that constitute his system. The strength and lifetime of no single man are sufficient for that. It is enough if some few of the ideas which have to play the chief art in the system are put on a perfectly safe foundation, and analysed in all their ramifications and complexities. It is a great deal if, over and above that, an equal carefulness falls to the lot of a few other favoured members of the system. But in all cases the most ambitious spirit must be content to build up a great deal that is insecure, and to fit into his system, on cursory examination, ideas which it was not permitted him to work out. We must keep these considerations before us if we would rightly appreciate Adam Smiths attitude towards our problem. Adam Smith has not overlooked the problem of interest; neither has he worked t out. He deals with it as a great thinker may deal with an important subject which he often comes across, but has not time or opportunity to go very deeply into. He has adopted a certain proximate but still vague explanation. The more indefinite this explanation is, the less does it bind him to strict conclusions; and a many-sided mind like Adam Smiths, seeing all the many different ways in which the problem can be put, but lacking the control which the possession of a distinct theory gives, could scarcely fail to fall into all sorts of wavering and contradictory expressions. Thus we have the peculiar phenomenon that, while Adam Smith has not laid down any distinct theory of interest, the germs of almost all the later and conflicting theories are to be found, with more or less distinctness, in his scattered observations. We find the same phenomenon in Adam Smith as regards many other questions. The line of thought which seems to commend itself principally to him as explaining natural interest occurs in very similar language in the sixth and eighth chapters of book i of the Wealth of Nations. It amounts to this, that there must be a profit from capital, because otherwise the capitalist would have o interest in spending his capital in the productive employment of labourers. (1*) General expressions like these have of course no claim to stand for a complete theory. (2*) There is no reasoned attempt in them to show what we are to represent as the actual connecting links between the psychological motive of the capitalists self-interest and the final fixing of market prices which leave a difference between costs and proceeds that we call interest. But yet, if we take those expressions in connection with a later passage,(3*) where Smith sharply opposes the future profit that rewards the resolution of the capitalist to the present enjoyment of immediate consumption, we may recognise the first germs of that theory which Senior worked out later on under the name of the Abstinence theory. In the same way as Adam Smith asserts the necessity of interest, and leaves it without going any deeper in the way of proof, so does he avoid making any systematic investigation of the important question of the source of undertakers profit. Homeless Research EssayThe workers discontent with his small share is not lessened, as it used to be in the case of the handicraft assistant, by the expectation of himself in time enjoying the lions share; for, under large production, the worker has no such expectation. On the contrary, his discontent is aggravated by the knowledge that o him, for his scanty wage, falls the harder work; while to the undertaker, for his ample share in the product, falls the lighter exertion-often enough no personal exertion whatever. Looking at all these contrasts of destiny and of interest, if there ever came the thought that, at bottom, it is the workers who bring into existence the products from which the undertaker draws his profit and Adam Smith had come wonderfully near to such a thought in many passages of his widely read book it was inevitable that some pleader for the fourth estate should begin to put the same question with regard to natural interest as ad been put many centuries earlier, by the friends of the debtor, with regard to Loan interest, Is interest on capital just? Is it just that the capitalist- undertaker, even if he never moves a finger, should receive, under the name of profit, a considerable share of what the workers have produced by their exertions? Should not the entire product rather fall to the workers? The question has been before the world since the first quarter of our century, at first put modestly, then with increasing assertiveness; and it is this fact that the interest theory has to thank for its unusual and lasting itality. So long as the problem interested theorists alone, and was of importance only for purposes of theory, it might have slumbered on undisturbed. But it was now elevated to the rank of a great social problem which the science neither could nor would overlook. Thus the inquiries into the nature of Natural interest were as numerous and solicitous after Adam Smiths day as they had been scanty and inadequate before it. It must be admitted that they were as averse as they were numerous. Up till Adam Smith the scientific opinion of the time had been represented by one single theory. After him opinion was divided into a number of theories conflicting with each other, and remaining so with rare persistence up till our own day. It is usually the case that new theories put themselves in the place of the old, and the old gradually yield the position. But in the present case each new theory of interest only succeeded in placing itself by the side of the old, while the old managed to hold their place with the utmost stubbornness. In these circumstances the course of development since Adam Smiths time presents not so much the picture of a progressive reform as that of a schismatic accumulation of theories. The work we have now before us is clearly marked out by the nature of the subject. It will consist in following the development of all the diverging systems from their origin down to the present time, and in trying to form a critical opinion on the value, or want of value, of each individual system. As the development from Adam Smith onwards simultaneously pursues different lines, I think it best to abandon the chronological order of statement which I have hitherto observed, and to group together our material according to theories. To this end I shall try first of all to make a methodical survey of the hole mass of literature which will occupy our attention. This will be most easily done by putting the characteristic and central question of the problem in the foreground. We shall then see at a glance how the theory differentiates itself on that central question like light on the prism. What we have to explain is the fact that, when capital is productively employed, there regularly remains over in the hinds of the undertaker a surplus proportional to the amount of this capital. This surplus owes its existence to the circumstance that the value of the goods produced by the assistance of apital is regularly greater than the value of the goods consumed in their production. The question accordingly is, Why is there this constant surplus value? To this question Turgot had answered, There must be a surplus, because otherwise the capitalists would employ their capital in the purchase of land. Adam Smith had answered, There must be a surplus, because otherwise the capitalist would have no interest in spending his capital productively. Both answers we have already pronounced insufficient. What then are the answers given by later writers? At the outset they appear to me to follow five different lines. One party is content with the answers given by Turgot and Smith, and stands by them. This line of explanation was still a favourite one at the beginning of our century, but has been gradually abandoned since then. I shall group these answers together under the name of the Colourless theories. A second party says, Capital produces the surplus. This school, amply represented in economic literature, may be conveniently called that of the Productivity theories. I may here note that in their later development we shall find the productivity theories splitting up into many varieties; into Productivity theories in the narrower sense, that assume a direct production of surplus on the part of capital; and into Use theories, which explain the origin of interest in the roundabout way of making the productive use of capital a peculiar element in cost, which, like every other element of cost, demands compensation. A third party answers, Surplus value is the equivalent of a cost which enters as a constituent into the price, viz. abstinence. For in devoting his capital to production the capitalist must give up the present enjoyment of it. This postponement of enjoyment, this abstinence, is a sacrifice, and as such s a constituent element in the costs of production which demands compensation. I shall call this the Abstinence theory. A fourth party sees in surplus value the wage for work contributed by the capitalist. For this doctrine, which also is amply represented, I shall use the name Labour theory. Finally, a fifth party for the most part belonging to the socialist side answers, Surplus value does not correspond to any natural surplus whatever, but has its origin simply in the curtailment of the just wage of the workers. I shall call this the Exploitation theory. These are the principal lines of explanation. They are certainly numerous enough, yet they are far from exhibiting all the many forms which the interest theory has taken. We shall see rather that many of the principal lines branch off again into a multitude of essentially different types; that in many cases elements of sever theories are bound up in a new and peculiar combination; and that, finally, within one and the same theoretical type, the different ways in which common fundamental thoughts are formulated, are often so strongly contrasted and so characteristic that there would be some justification in recognising individual shades of difference as separate theories. That our rominent economic writers have exerted themselves in so many different ways for the discovery of the truth is an eloquent witness of its discovery being no less important than it is hard. We begin with a survey of the Colourless theories. NOTES: 1. In exchanging the complete manufacture either for money, for labour, or for other goods, over and above what may be sufficient to pay the price of the materials and the wages of the workmen, something must be given for the profits of the undertaker of the work, who hazards his stock in the adventure. He could have no interest to employ them unless he expected from the sale of their ork something more than what was sufficient to replace his stock to him; and he could have no interest to employ a great stock rather than a small one unless his profits were to bear some proportion to the extent of his stock (MCullochs edition of 1863, p. 22). The second passage runs: And who would have no interest to employ him unless he was to share in the produce of his labour, or unless his stock was to be replaced to him with a profit (p. 30). 2. See also Pierstorff, Lehre vom Unternehmerggwinn, Berlin, 1875, p. 6; and Platter, Der Kapitalgewinn bei Adam Smith (Hildebrands Jahrbcher, vol. xv. p. 317, etc. ) 3. Book ii. chap. i. p. 123, in MCullochs edition. 4. When Plater in the essay above mentioned (p. 1) comes to the conclusion that, if Smiths system be taken strictly, profit on capital appears unjustifiable, it could only be by laying all the weight on the one half of Smiths expressions, and leaving the other out of account as contradictory to his other principles. 5. Book ii. chap. iii. 6. Book i. chap. vi. The sentence was written primarily about landowners, but in the whole chapter interest on capital and rent of land are treated as parallel s against wages of labour. The Invisible Hand Adam Smith first described this principle . Since that time it has become the basis of the concept of the free market. Self Regulating prices Consider glove manufacturers. If a glove manufacturer were to raise his prices on his gloves way above his costs, a competitor with lower prices on gloves would receive all of the orders for gloves. If all of the glove manufacturers were to raise their prices way above their costs, someone else would begin to manufacture gloves and sell them at a price closer to the manufacturing costs. This competiti

Unification of Spain Essay Example

Unification of Spain Essay Unification of Spain: the Good, the Bad, and the Really Ugly | Alexis Wilson | The Europeans wanted to expand their minds and their wealth with what the â€Å"unknown† world had to â€Å"offer†. When I say offer, I mean what they could take and run with without consequence. The Europeans wanted to â€Å"expose† and â€Å"enlighten† the new world people with their religion. When I say â€Å"expose† and â€Å"enlighten†, I mean force the new world people to convert to Christianity or they would be slowly tortured to death or burned at the stake. Portugal, one of the all mighty Iberian Sates, was in a hard-hitting competition with Spain, another Iberian State. According to the textbook, Portugal was losing manpower and resources needed to control a vast empire of three continents. Spain on the other hand, depleted their newfound wealth on wars and other unnecessary things when they should have been developing their economy (Wallbank et al. 482). Portugal and Spain were battling for greatness, immortality if you will. They would have done anything to get it, even if it meant eradicating peoples and their cultures. Unfortunately, that was exactly what Portugal and Spain did. Spain and Portugal were trading across the â€Å"known† world. Spain exported olive oil, asparagus, conserved fish and more. That was how they received their funds and their power. The Iberian States had a general idea that there were more lands to discover and more money to make. So they set sail to discover and take over anything that were in their way, with their bibles in their pockets and swords in their hands, fueled by the desire of unthinkable wealth and power. We will write a custom essay sample on Unification of Spain specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unification of Spain specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unification of Spain specifically for you FOR ONLY $16.38 $13.9/page Hire Writer According to Juan Pimentel, Portugal and Spain entered the sixteenth century with an advantage in nautical technology and navigation relative to other European nations (20). â€Å"The overseas enterprises of Spain expanded dramatically following the first voyage of Christopher Columbus in 1492. Even before this historic Atlantic crossing, Spaniards had begun the conquest of the Canary Islands which served as a base and proving ground for the invasion and conquest of Spanish America, known as the Indies† (Andrien 55). Even though Christopher Columbus was not from Spain, he set sail for them because the King Ferdinand and Queen Isabella of Spain were the only ones that agreed to fund for the exploration that made Christopher Columbus famous, the exploration that Christopher Columbus dreamed of. â€Å"Spain became strongly centralized under an assertive and aggressive monarchy in 1479, when Isabella of Castile and Ferdinand of Aragon began a joint rule that united the Iberian Peninsula except for Navarre, Portugal, and Granada† (Wallbank et al 455). Portugal was known as incredible competition relative to Spain. Columbus wanted to prove that he could find a shorter and cheaper way to sail to India and China by taking the unknown west route. While Columbus was looking for a shorter route to reach the country of India and China, he inadvertently discovered America. Columbus was oblivious to the fact that he â€Å"discovered† America, and he did not reach his intended destination of India. Columbus called the inhabitants â€Å"Indians†. He had his men capture the â€Å"Indians† and made them slaves. When Columbus came to America he came with diseases. The inhabitants did not have a strong enough immune system to fight off, which decimated the inhabitants of America. Even though the people were sick, it is safe to say that Columbus did not show mercy and still made the slaves work so he would be able to bring gold, spices and other new world items he promised to the King and Queen of Spain, in high hopes that they would fund for more explorations . He did not wish to disappoint the very people that invested in him. After â€Å"discovering† the diversity of the Indies, intellectuals of Spain argued over the humanity and proper social role of the indigenous people they have come to encounter and the offspring of the men that Columbus traveled and the women of the Americas. Intellectuals of Spain struggled with what to call the indigenous people and their illegitimate offspring. They were not sure whether or not to call them â€Å"beasts†, â€Å"barbarians†, or â€Å"brothers† (Andrien 59). Columbus, being the pocketful of sunshine he is, forced the inhabitants to convert to Christianity to ensure that the land was for Spain, all of Spain practiced one religion. If the inhabitants did not agree to convert they severely punished, as mentioned before (Wallbank et al 482 ). The Catholic Majesties were smart to invest in Christopher Columbus. Without his exploration and â€Å"discoveries† of gold, slivers, spices and slaves, they would not have been able to replenish their wealth and rebuild the broken economy. Back in Spain, Isabella and Ferdinand is working on unifying Spain and sharing the crowns of Castile, Aragon and Spain (â€Å"History of Spain†). Isabella of Castile and Ferdinand of Aragon planned on making Spain the best it has ever been. They wanted their beloved country to be unified in everything they did, especially in religion. That is where the legendary Spanish Inquisition comes into action. The â€Å"Catholic Majesties†, as the pope titled King Ferdinand and Queen Isabella, set out to establish effective royal control in all of Spain. Isabella and Ferdinand started the Spanish Inquisition, for the pope allowed. Not only did they have power over Spain, they had power over the church also. They were able to have power over the church by making it the law for the monarchs of Spain to have power over the church. The Spanish court of inquisition seized the property of many converters (Jews and Muslims who were afraid of the inquisition and avoided persecution) and terrified the Christian clergy and laity into accepting royal absolutism as well as religious orthodoxy (Wallbank et al 455). Not only did they force religion on the peoples of the new world, Isabella and Ferdinand forced religion on their own people as well, without mercy may I add. Spanish absolutism, defined by Isabella herself as â€Å"one king, one law, one faith† (Wallbank et al 455). Terrified but still determined to practice their faith, the â€Å"converters† practiced their religion in secret. Without a doubt, the Spanish Inquisition strengthens the Spanish crown. It also caused many people to leave Spain. Inquisitors made sure the King and Queen of Spain knew that people where performing acts of heretic and suggested to the King and Queen of Spain all those who were unwilling to convert to Christianity must leave the country, needless to say they agreed and the Inquisitors went into action and rid the country of Spain of non-converters (Wallbank et al 455). In 1492, the same year Columbus set out to sail to India and China, about 150,000 Spanish Jews left the country and resided in the Netherlands, England, North Africa, and the Ottoman Empire (Wallbank et al 455). About 10 years later same demands are made for the Spanish Muslims. Spain used to be one the most tolerant of religions, but under the rule of the â€Å"Catholic Majesties†, Spain became the most intolerant country when it came to terms of religion (â€Å"History of Spain†). King Ferdinand and Queen Isabella did not stop there. They set out to clear surrounding countries of non-converters and expand their empire even more. One of the most notable successes of the Catholic Majesties was the completion of the Reconquista with the defeat of Granada, the last Muslim state on the Iberian Peninsula in 1492. With a few more defeats of surrounding countries, the unification of the Spanish nation-state was complete in 1516, right before King Ferdinand died, a dozen years after queen Isabella died (Wallbank et al 456). In my opinion, King Ferdinand and Queen Isabella‘s policies did work for them in the long run, in every sense. Do I agree on how they executed their plans for progressing Spain? No, I absolutely do not agree with the Catholic Majesties tactics. But, they reached every goal they set. Their goal was improving Spain and broadening their empire. With Isabella inheriting the crown of Castile and Ferdinand inheriting the crown of Aragon, the couple had a lot of power that made it possible for them fully convert and unify their empire (â€Å"History of Spain†). In the textbook it explains that Ferdinand and Isabella controlled the church, with the grace of the Pope, and they took control of surrounding countries, rid them of non-converting heretics and converted them to Christianity. King Ferdinand fought against the non-converters until his dying breath (Wallbank et al 456). People lost their lives, their homes and the freedoms to express themselves and their religions because the King and Queen wanted to â€Å"unify† their country and empire. They wanted to do what the rulers before them were not be able to do. They were rough and ruthless in a sense to achieve their goals of expanding their country and spreading their religion. They had to be if they wanted their country to be unified and practicing one religion. I guess it is safe to say that they would agree with Machiavelli’s renowned book The Prince. â€Å"It is better to be feared than to be loved†¦the end justifies the means†Ã¢â‚¬ ¦ (Machiavelli’s The Prince). Works Cited Andrien, Kenneth J. , Atlantic History: A critical Appraisal. New York. Oxford University Press. 2009. The Spanish Atlantic System. Print History of Spain Historyworld. net. N. p. n. d. History of Spain. Web. 10 Feb. 2013 Pimental, Juan. The Iberian Vision: Science and Empire in the framework of the universal monarchy, 1500-1800. Vol. 15 issue 1. 2000. Wallbank, Walter T, Alastair M. Taylor, Nels M. Bailkey, Clyde J. Lewis, Palmira Brummett. Civilizations Past and Present. Twelfth Edition. Volume 2. Pearson Education 2008. Spain: Ferdinand and Isabella and the Reconquista, The Iberian Age. Print.

Supply Chain of the American Coffee House

Supply Chain of the American Coffee House The American Coffee House is an open coffee house in Germany that dispenses coffee products to the customers in most of the cities. Our focuses are the supermarkets, malls and the office buildings because of the population/buyers.Advertising We will write a custom essay sample on Supply Chain of the American Coffee House specifically for you for only $16.05 $11/page Learn More Our competitor in the same business field is the Starbucks because they also offer direct retail sales of the same products to the same market. To succeed in our business, we need suppliers of good quality coffee beans and vending machines. The following is a four-step supply chain we intend to use and the strategies to be applied. Preparation This step involves selecting the appropriate supplier of the products. The coffee bean must be of good quality, ready for use because the customer will go to vending machine and take it. To determine this, the strategy to be taken is to select a supplier based on the reputation where he/she must have been supplying the same products for at least one year. This will be determined using the tenders that were awarded to the supplier. This step also involves determining how many suppliers we need for the vending machines and the coffee beans. The significant thing is to know exactly how many machines we need and the coffee beans basing on the market we intend to reach. Another strategy is the capability of the supplier to supply all what we need. If one supplier can do it the better but if they cannot we select more than one. This step considers the location of our potential suppliers because we need a supplier within Germany so that we do not have extra expenses to be incurred in importation. The strategy here is to advertise the open tender in Germany and then assess the applicants’ suitability for the tender. The factors to be considered in selecting a supplier include the quality of the machines, user support and mai ntenance. The strategy behind this is the signing of agreement with the supplier before delivery, which states that maintenance of the machine is to be done by the supplier. Shipment/logistic This is the movement of the products from the supplier to the customer in this case to the American Coffee House. We need to move the vending machines and the coffee beans to the place where the items are being sold to the customer.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This step depends on whether we have the supplier from Germany or any other country outside Germany. It involves determining a reliable consistent shipping company. The strategy behind this is to select a reputable company that has been shipping products from one place to another. The information will be obtained from our employees and any other reliable source. The destination of the supplied products is determined whether it is to our Headquarter or the selling point. Our technical personnel who must approve that the supplied product is in good condition will determine the place. They will be supplied to their offices before dispatching to the place of work. For coffee products, it will be determined by where the offices of quality assurance team are located. Market Entry This step involves making sure that the product is in use at its intended place. After shipment, the respective persons verify the products before being deployed to the place of work. For the vending machines, they are taken to the locations where they are needed, that is, the malls, supermarkets and the offices. The strategy here is to use the company vehicle to transport the machine accompanied by one of our technical expert who will ensure that it is operational as it was shipped and verified. Different types of coffee shipped are also verified for their quality and quantity. They are then taken to their respective market places where they are kept safely in a vending machine. To adopt this, one of our food quality assurance staff will carry the products using the company vehicle, put them into the machine and provide guide to its use. At the selling point, there is a guide on how to use the vending machine and various coffee products in the vending machine with their respective prices. Upkeep This is the regular maintenance and checks on the vending machine and the coffee products in it to ensure that it is operating on a daily basis. There should be no time at which the services are terminated because of various reasons.Advertising We will write a custom essay sample on Supply Chain of the American Coffee House specifically for you for only $16.05 $11/page Learn More The strategy for the machines is that our technical experts will visit the selling points regularly to correct any malfunctions and for the restocking of the food supplies, our salespersons will advice the of fice when the products are almost finished to ensure that they are restocked before the machine is empty. Due to the changes in tastes and preferences of our customers, there will be a suggestion box. The customer will drop the suggestions, complaints and compliments to be acted upon accordingly. Our quality assurance team will ensure that customers and employees adhere to all the health and safety measures by checking regularly.

Ile Ife (Nigeria) History and Archaeology

Ile Ife (Nigeria) History and Archaeology Ile-Ife (pronounced EE-lay EE-fay), and known as Ife or Ife-Lodun is an ancient urban center, a Yoruba city in Osun state in southwestern Nigeria, about 135 northeast of Lagos. First occupied at least as early as the 1st millennium CE, it was most populous and important to the Ife culture during the 14th and 15th centuries CE, and it is considered the traditional birthplace of the Yoruba civilization, of the latter part of the African Iron Age. Today it is a thriving metropolis, with a population of about 350,000 people. Key Takeaways: Ile-Ife Ile-Ife is a Medieval period site in Nigeria, occupied between the 11th and 15th centuries CE.  It is considered the ancestral home of the Yoruba people.  Residents made naturalistic Benin bronzes, terracotta and copper allow sculptures.  Evidence at the site shows local manufacture of  glass beads, adobe brick houses, and potsherd pavements.   Prehistoric Chronology Pre-Classical (also known as Pre-Pavement), ?–11th centuriesClassical (Pavement), 12th–15th centuriesPost-Classic (Post-Pavement), 15th–17th centuries During its heyday of the 12th–15th centuries CE, Ile-Ife experienced a fluorescence in bronze and iron arts. Beautiful naturalistic terracotta and copper alloy sculptures made during the early periods have been found at Ife; later sculptures are of the lost-wax brass technique known as Benin bronzes. The bronzes are thought to represent rulers, priests, and other notable people during the citys florescence as a regional power. It was also during Classic period Ile Ife that construction of decorative pavements, open-air courtyards paved with pottery sherds. The sherds were set on edge, sometimes in decorative patterns, such as herringbone with embedded ritual pots. The pavements are unique to the Yoruba and believed to have been first commissioned by Ile-Ifes only female king. The Ife period buildings at Ile-Ife were constructed primarily of sun-dried adobe brick and so only a few remnants have survived. During the medieval period, two earthen rampart walls were erected around the city center, making Ile-Ife what archaeologists call a fortified settlement. The royal center had a circumference of about 2.5 miles, and its inner-most wall encircles an area of some three square miles. A second medieval period wall encircles an area of some five sq mi; both medieval walls are ~15 feet tall and 6.5 ft thick. Glass Works In 2010, excavations were undertaken in the northeastern part of the site by Abidemi Babatunde Babalola and colleagues who identified evidence that Ile Ife was making glass beads for its own consumption and for trade. The city had long been associated with glass processing and glass beads, but the excavations recovered almost 13,000 glass beads and several pounds of glassworking debris. The beads here have a unique chemical makeup, of contrasting levels of soda and potassium and high levels of alumina. The beads were made by drawing a long tube of glass and cutting it into lengths, mostly under two-tenths of an inch. Most of the finished beads were cylinders or oblates, the rest are tubes. Bead colors are primarily blue or blue-green, with a smaller percentage of colorless, green, yellow, or multicolored. A few are opaque, in yellow, dark red or dark gray. Bead-making manufacturing is indicated by pounds of glass waste and cullet, 14,000 potsherds. and fragments of several pottery crucibles. The vitrified ceramic crucibles are between 6 and 13 inches tall, with a mouth diameter of between 3–4 inches, which would have held between 5-40 pounds of molten glass.   The production site was used between the 11th and 15th centuries and represents rare evidence of early West African crafts. Archaeology at Ile-Ife Excavations at Ile Ife have been conducted by F. Willett, E. Ekpo and P.S. Garlake. Historical records also exist and have been used to study migration patterns of the Yoruba civilization. Sources and Further Information Babalola, Abidemi Babatunde, et al. Chemical Analysis of Glass Beads from Igbo Olokun, Ile-Ife (Sw Nigeria): New Light on Raw Materials, Production, and Interregional Interactions. Journal of Archaeological Science 90 (2018): 92–105. Print.Babalola, Abidemi Babatunde, et al. Ile-Ife and Igbo Olokun in the History of Glass in West Africa. Antiquity 91.357 (2017): 732–50. Print.Ige, O.A., B.A. Ogunfolakana, and E.O.B.  Ajayi. Chemical Characterization of Some Potsherd Pavements from Parts of Yorubaland in Southwestern Nigeria. Journal of Archaeological Science 36.1 (2009): 90–99. Print.Ige, O.A., and Samuel E.  Swanson. Provenance Studies of Esie Sculptural Soapstone from Southwestern Nigeria. Journal of Archaeological Science 35.6 (2008): 1553–65. Print.Obayemi, Ade M. Between Nok, Ile-Ife and Benin: Progress Report and Prospects. Journal of the Historical Society of Nigeria 10.3 (1980): 79–94. Print.Ogundiran, Akinwumi. Four Millennia of Cultura l History in Nigeria (Ca. 2000 B.C.–A.D. 1900): Archaeological Perspectives. Journal of World Prehistory 19.2 (2005): 133–68. Print. Olupona, Jacob K. City of 201 Gods: Ilà ©-Ife in Time, Space, and the Imagination. Berkeley: University of California Press, 2011. 223-241.Usman, Aribidesi A. On the Frontier of Empire: Understanding the Enclosed Walls in Northern Yoruba, Nigeria. Journal of Anthropological Archaeology 23 (2004): 119–32. Print.

Pop Art and Harlem Renaissance Essay Example | Topics and Well Written Essays - 750 words

Pop Art and Harlem Renaissance - Essay Example Harlem Renaissance was characterized by an overt racial pride that was representing the New Negro idea, who believed through production and intellect of music, art, and literature could challenge the pervading stereotypes and racism to foster socialist or progressive politics, social, and racial integration (Wintz, 2007). The movement sought to break free of bourgeois shame and Victorian moral values about lives’ aspects that may be seen by the whites as reinforcing racist beliefs. It should be noted that a specific school of thought did not dominate the Harlem Renaissance; instead, it was characterized by intense debate that laid the groundwork for subsequent African American art. It attracted a remarkable concentration of talent and intellect and served as an inspiration of cultural awakening. Pop Art Renaissance happened in the mid twentieth century, in the late 1950s in the United States and earlier on in the mid-1950s in Britain. The history of pop art in the Great Britai n and North America developed differently. In the Great Britain, its origin can be traced in the post-war period and employed parody and irony. It was more academic focusing on the dynamic and paradoxically imagery of the American Popular culture as manipulative, powerful symbolic devices that was not only improving society’s prosperity, but also affected patterns of life (Wilkins and Zaczek, 2005). The precursor to the pop art Renaissance in Britain was the formation of the Independent Group in 1952 in London. This group was a gathering of young architects, critics, painters, writers, and sculptors who were challenging modernist approaches that were prevailing to culture and traditional fine art views. The discussions of this group revolved around the

Ueban Economics Essay Example | Topics and Well Written Essays - 2500 words

Ueban Economics - Essay Example In urban areas census blocks are usually approximate city street blocks. Urban clusters are urban areas less than 50,000 people. Singapore is an urbanized city since it has got 50,000 or more people. Singapore lies off the southern slant of the Malay Peninsula and is about 137 kilometers. Singapore is north of the equator and the city’s territory is made up of the pastille-shaped major island, frequently known in English as Singapore Island and in Malay Pulau Ujong (Edwin, 2008). Singapore separates with peninsular Malaysia to the north by the Straits of Johor and to the south with Riau Islands of Indonesia by Singapore Strait. Singapore is extremely urbanized and very little or no original vegetation remains. Singapore is a key commercial hub of the world and has got the fourth largest financial centre together with the one of the main five busiest ports in the world. Singapore’s diversified and highly globalised economy is dependent on trade, particularly manufacturing, with about 26% of Singapore’s GDP as at 2005.Singapore’s per capita income is the world’s third highest ranks really highly in terms of education, government transparency, healthcare together with economic competitiveness. Inspite of all that, Singapore ranks poorly in terms of press freedom (Tong, 2011). Singapore has got a population of over 5 million, with an estimated 2 million being foreign born. Even though the city is ethnically diverse, there is dominance by ethnic Asians and 75% of the total population is Chinese, with considerable minorities being Malays, Eurasians and Indians. Four official languages are spoken here and they are Malay, English, Tamil and Chinese. There are several economic forces that hold the Singapore city together. Singapore’s economy is dependent mostly on refining of imported products and exports more so in manufacturing sector and this made up 27.2% of the city’s GDP in the year

Mosquito Trapper Using Sugar and Yeast Essay Example for Free

Mosquito Trapper Using Sugar and Yeast Essay I. Problem (Question) How to prevent mosquito bites and sickness like Dengue that we can get from mosquitoes? How can we prevent spread of mosquitoes in our house without buying with high-priced electric mosquito killer lamps, insect killer racket or any other device that is too pricy for killing insects and mosquitoes? II. Title Mosquito Trapper Using Sugar And Yeast III. Introduction Our group observed that many people especially children are prone in getting sickness from mosquitoes and may suffer sickness like Dengue and Malaria that may lead to death. Our group also observed that we can create a mosquito trapper and also a mosquito killer using recycled and improvised materials. In this, we can save more money and it is safer to use than mosquito killer lamps, insect killer racket, mosquito coil, mosquito sprays and other mosquito or insect killers that are not safe with children. Our idea of a mosquito trapper using sugar and yeast may be dirty and unpleasant to see in our front yards, but as mentioned, it is safe and is cheap. It is also easy to create it and we can save more of our money instead of buying electric mosquito or insect killer devices. IV. Materials Water, Brown sugar, Yeast, 2-liter or 1.5 liter bottle, Scissors, Tape, Black cover (optional) V. Procedure Cut the bottle in half. Mix brown sugar with hot water and cool it down. Pour it in the bottom half of the bottle and add the yeast (do not mix it). Place the funnel part, upside down, into the other half of the bottle and tape it together if desired. We can also wrap the bottle with something black (mosquitoes are also attracted or drawn to the color black), leaving the top uncovered and place it outside in an area away from your normal gathering area.

Qualitative Data Collection Essay -- Sociology

Qualitative Research Methods: A Data Collector’s Field Guide (Mack et al 2005) present practical information on qualitative data collection methods. I found this guide very informative, easy to understand, plain and easy to use for collecting data in qualitative research in the field. This guide provides step by step instructions to conduct qualitative research by choosing the most suitable method for that particular situation. This guide enabled me to successfully conduct my interview assignment for qualitative research course. Mack et al (2005) states â€Å"the three most common qualitative methods, participant observation, in-depth interviews, and focus groups and explained the situations where these methods are particularly suited for obtaining a specific type of data, e.g.; †¢ Participant observation is appropriate for collecting data on naturally occurring behaviours in their usual contexts. †¢ In-depth interviews are optimal for collecting data on individuals’ personal histories, perspectives, and experiences, particularly when sensitive topics are being explored. †¢ Focus groups are effective in eliciting data on the cultural norms of a group and in generating broad overviews of issues of concern to the cultural groups or subgroups represented.† Field notes, audio/ video recordings, and transcripts are the different types of data obtained from the qualitative methods discussed above. Open-ended questions and probing questions enabled the researcher to get more in depth information from the participants. While sample is the representation of the whole population by a small group which is chosen randomly or by certain criteria to estimate characteristics of the whole population. The objectives of our research question along ... ...on. The handwritten notes are converted into full narratives and then typed and saved into data file of the project into computer. Data Management Two to three copies of all the data (field notes, voice recordings, and video recordings & observations transcripts) should be made and kept separately from each other in a secure location. Process of transcription of voice and video recordings and typing of field notes should be started as soon as possible and kept together in an organized and systematic fashion. Works Cited Mack, N., Woodsong, C., MacQueen, K., Guest, G., & Namey, E. 2005. Qualitative Research Methods: A Data Collector’s Field Guide. Family Health International, North Carolina, USA. Retrieved from: http://www.fhi360.org/NR/rdonlyres/emgox4xpcoyrysqspsgy5ww6mq7v4e44etd6toiejyxalhbmk5sdnef7fqlr3q6hlwa2ttj5524xbn/datacollectorguideenrh.pdf

Support Children Speech, Language and Communication

ASSESSMENT EIGHT The emotional environment that you create for children is as important as the physical environment. It is vital that all children – especially those with speech, language and communication needs – feel Review evidence about in your key factors that provide a comfortable, confident, secure and welcome the setting and that they have a sense of belonging and well-being. They need the support of adults who are sensitive to their needs and understand how supportive speech, language and communication important children’s well-being is to their learning. nvironment It is important to provide an environment that supports the building of relationships. Children spending time in small groups, with one key person, or in pairs, can gain from support to build their confidence. include: activities that involve a small group of children will provide opportunities to key factors Planning develop environment: Physical speech, language and communication skills thr ough repetition and good modelling of words and classroom you work in should have language displays e. g. connectives and how to use them. The sentences by the adult. Children who have difficulty in making themselves understood may regularly snatch toys from other children orand responsibilities: Staff roles disrupt activities because they are frustrated and cannot communicate their needs in any other way. Their emotional development specific rolessupported, and practitioners need example It is the responsibility of staff to carry out needs to be to encourage speech support, for to help them to develop more appropriate turn to for help when a child needs one. nowing when and where to communication methods. Labelling resources and quiet areas (as suggested above) also helps to improve the emotional environment. Children will be confident about where things are, and feel more secure. They will have Training needs and opportunities: somewhere to sit quietly if the hustleand language should be carried outtoo much at times. In the Trainings on how to support speech and bustle of the setting becomes from time to time. This may ‘Positive Relationships’ section, the importance of listening and responding to children with sensitivity be in form of a staff meeting. was discussed. Such a positive approach to children’s needs contributes to a supportive and effective emotionally balanced environment. Views of the child: Children views should be considered in handling matters pertaining their communicative well being as their views will go a long way in positively supporting their speech, language and communicative environment. Appropriate involvement of carers/parents. Meetings(which maybe official or unofficial) with carers/parents should be held from time to time as no other one knows the child better (apart from the teachers) than their carers and parents. -Other factors are:(A)Play and exploration: Children’s play reflects their wide ranging and varied interests and preoccupations. In their play children learn at their highest level. Play with peers is important for children’s development.

Annie Dillard’s “Handed My Own Life” Essay

With much enthusiasm and ease, Annie Dillard’s â€Å"Handed My Own Life† tells us a story that many children may relate to. The excitement and wonder that ensnared her mind when Dillard laid her eyes on the much anticipated microscope she received for Christmas, as well as its â€Å"ingenious devices,† (Chaffee 50) is practically unbearable. In this essay Dillard not only tells us, but shows us the impact of her first scientific observation. After reading The Field Book of Ponds and Streams several times when she was younger, Dillard became spellbound by the scientific world and its many microscopic organisms. From the amoeba to the â€Å"euglena with its one red eye,† (Chaffee 50) Dillard couldn’t help but think that these were the only things that people would want to see under their own private microscope that they, too, might have stashed away in their basement. When Dillard discovers all of the tiny samples, including the one â€Å"jungle in a drop,† that came along with her precious microscope, she becomes ecstatic and can not wait to begin investigating every bit and piece of each slide. Unfortunately, she is overcome with disappointment from the very start. When her â€Å"jungle in a drop† experiment proved ineffective, she was upset, but continued on to the next subject. And from that failure, she became even more displeased, and so on leading her to eventually lose faith in her study. Dillard, annoyed, states, â€Å"The kit’s diatomaceous earth was a bust† (Chaffee 49). After waiting so many years for a microscope to investigate the countless things she had in mind, Dillard slowly built up high expectations in what she would see. When her high hopes were brought to a halt, Dillard’s beliefs about science and its amazement were suddenly brought to question. For example, when she talks about the sample from the â€Å"Cliffs of Dover† she is expecting to see something much more animated and detailed than, well, just a closer picture of a rock. Since she had these high expectations crushed so fast, she couldn’t help but think that somewhere out there waiting for her were all those little  organisms she read so much about. Convinced that science was more than just a larger picture, Dillard finds herself wandering about in a park where she comes across a small puddle that just had to be full of little critters, and in her last desperate attempt to prove to herself that there really are interesting things out there, she takes a sample. From this she finds what she has been looking for all along: her amoeba. After all this doubt and frustration, Dillard earned her prize. She was extraordinarily pleased and felt that everybody must know; everybody must see this amazing little creature rolling awkwardly about within its small drop of water on her slide. Much to her surprise, when she ran upstairs to share this seemingly imperative news with her family, nobody seemed to care. Her parents simply smiled and brushed her aside, continuing on with their after-dinner coffee. This is when Dillard’s belief about her private infatuation with science is strengthened, and she states: â€Å"You do what you do out of your own private passion for the thing itself,† (Chaffee 50) and returned to her private wonder down the stairs. Without her parents playing a major role in her life, Dillard is left to investigate the world up close and personal on her own. Perhaps the sole reason she grew so fond of science is because it had a set of basic rules and guidelines which set a path she never had in her life at home. With science forming a foundation for her to stand on, it most likely brought her comfort in knowing she had something to fall back on. Since her parents rarely gave her any real source of motivation, Dillard is forced to look within herself to keep moving on. Thinking that â€Å"The sky is the limit† and â€Å"Anything was possible† (Chaffee 50) was enough to keep her focused on searching for her dreams. If it weren’t for these high hopes and faith, Dillard may have totally given up her search, and thus never have found her precious amoeba. Perhaps Dillard continued searching for her creepy, crawly critters because of a quote from later in her life: â€Å"No, we have been as usual asking the wrong question. It does not matter a hoot what the mockingbird on the  chimney is singing. The real and proper question is: Why is it beautiful?† (www.famouscreativewomen.com) Dillard comes to realize her admiration of science was not because she wanted to find reason or an explanation of why things do what they do; her amazement with science is its secret beauty within.

Being a Body Piercer essays

Being a Body Piercer essays Body piercing is the art of putting holes in the body so that jewelry can be place in the holes. Body piercers do not make that much money. They are not paid by the hour; most piercers make about half of the money the piercing cost. Usually during the week it is slow and not many people want to get pierced. Business picks up on the weekends. After the tragic events of September 11, 2001, business has been significantly slow because people do not want to spend money because they think the economy is going to crash, making it hard for body piercers to make very much money right now. On October 22, 2001 I went and saw body piercing live and up close. When I first got there it was slow with no customers and pretty much remained the same way for the remainder of the day. I met the piercer and he taught me about basic sterilization techniques. First you must take the materials you use and soak them in a hospital disinfectant, after the materials have been soaking for a while u then scrub them thoroughly making sure there are no germs of any kind in them. After they have been scrubbed and rinsed you must put them in a sterile pouch and seal them until use. If any materials came in contact with blood u must do the same process except do it for longer because u do not want to transmit any diseases that the person whos blood was on the material might of had. Needles used in piercing must be disposed of in a hazardous waste box. Every material used in piercing must be completely sterile to prevent spread of disease and germs. As the evening progressed a girl came in and wanted to get the holes in her ear stretched out from a 16 gauge to an 8 gauge. The smaller the gauge the larger the hole. When trying to fit the 8 gauge taper into the 16 gauge hole the pain was too much for the girl so she backed out. The piercer I shadowed had 25 piercings including  ¾ inch holes in his ears, other ear piercings, the septum wh...

2004 Indian Ocean earthquake & Sanaysay Essay Example for Free

2004 Indian Ocean earthquake & Sanaysay Essay Earth (355) , Earthquake (45) , Hawaii (26) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints ? A tsunami is a series of water waves caused by the displacement of a large volume of a body of water, generally an ocean or a large lake. Earthquakes, volcanic eruptions and other underwater explosions(including detonations of underwater nuclear devices), landslides, glacier calvings, meteorite impacts and other disturbances above or below water all have the potential to generate a tsunami.[3] Tsunami waves do not resemble normal sea waves, because their wavelength is far longer. Rather than appearing as a breaking wave, a tsunami may instead initially resemble a rapidly rising tide, and for this reason they are often referred to as tidal waves. Tsunamis generally consist of a series of waves with periods ranging from minutes to hours, arriving in a so-called â€Å"wave train†.[4] Wave heights of tens of metres can be generated by large events. Although the impact of tsunamis is limited to coastal areas, their destructive power can be enormous and they can affect entire ocean basins; the 2004 Indian Ocean tsunami was among the deadliest natural disasters in human history with over 230,000 people killed in 14 countries bordering the Indian Ocean. The Greek historian Thucydides suggested in his late 5th century BC, History of the Peloponnesian War, that tsunamis were related to submarine earthquakes,[5][6] but the understanding of a tsunami’s nature remained slim until the 20th century and much remains unknown. Major areas of current research include trying to determine why some large earthquakes do not generate tsunamis while other smaller ones do; trying to accurately forecast the passage of tsunamis across the oceans; and also to forecast how tsunami waves would interact with specific shorelines. A tsunami is a series of ocean waves that sends surges of water, sometimes reaching heights of over 100 feet (30.5 meters), onto land. These walls of water can cause widespread destruction when they crash ashore. Tsunami are waves caused by sudden movement of the ocean due to earthquakes, landslides on the sea floor, land slumping into the ocean, large volcanic eruptions or meteorite impact in the ocean. Earthquakes Most tsunami are caused by large earthquakes on the seafloor when slabs of rock move past each other suddenly, causing the overlying water to move. The  resulting waves move away from the source of the earthquake event. Landslides Underwater landslides can cause tsunami as can terrestrial land which slumps into the ocean. View our landslide generation animation which demonstrates how a landslide induces a tsunami. Volcanic eruptions Less common are tsunami initiated by volcanic eruptions. These occur in several ways: destructive collapse of coastal, island and underwater volcanoes which result in massive landslides pyroclastic flows, which are dense mixtures of hot blocks, pumice, ash and gas, plunging down volcanic slopes into the ocean and pushing water outwards a caldera volcano collapsing after an eruption causing overlying water to drop suddenly. An earthquake is the shaking of the earth that occurs after pieces of the crust of the Earth suddenly shift. The term earthquake describes the sudden slip on a fault and includes the ground shaking and radiating seismic energy that is caused by the slip. Volcanic activity, or other geologic processes, may cause stress changes in the earth that can also result in an earthquake. Earthquakes can occur anywhere in the world although some areas of the globe are more likely to experience an earthquake than others. Earthquakes occur in all types of weather, in all climate zones, in all seasons of the year, and at any time of day making it impossible to predict with any certainty when an earthquake is likely to occur. The best seismologists (scientists who study earthquakes) can do is to look at the historical record of earthquake activity for any geographical area and use this data to calculate the probability of an earthquake occurring in the future. Earthquake prediction is still in the future. A tsunami is a series of sea waves that can be caused by earthquakes or landslides at or beneath the sea floor. The displacement of the sea floor that occurs during certain large submarine earthquakes and landslides causes displacement of large volumes of the sea water above it producing large, fast moving waves. When a coast line experiences a tsunami it can be due to an earthquake near the coast or due to a quake occurring in a distant part of the ocean. Coastal areas may experience little or no damage from an  earthquake but can be devastated by the resulting tsunami. 2010 Haiti Earthquake Haiti suffered one of the largest earthquakes in more than 200 years in 2010. The 7.0 magnitude earthquake was centered about 10 miles from Port-au-Prince and set off a swarm of tsunamis that killed three people and destroyed several homes. The waves were averaged to be about 10 feet high. 2010 Sumatra Earthquake/Tsunami he October 2010 Sumatra earthquake occurred on the same fault as the 2004 Indian Ocean earthquake. The second time wasn’t as disastrous but there was still substantial damage. This time around the earthquake was 7.7 on the Richter scale and developed a tsunami that struck the Mentawai Islands. The tsunami, which had a wave of 9 feet, destroyed many of the villages on the island. It displaced more than 20,000 people and reportedly killed 435. 2010 Chile Earthquake/Tsunami A 8.8 magnitude earthquake struck Chile on February 27, 2010 with intense shaking that lasted for about three minutes. It triggered a tsunami that destroyed several coastal towns in south-central Chile. The tsunami raced through the Pacific Ocean that 53 countries had to post warning, though there was little damage as it moved past Hawaii, Australia and Japan. The death toll was 521 victims. 2011 Tohoku Earthquake/Tsunami The 9.0-magnitude megathrust earthquake that hit the Tohoku region of Japan on March 11, 2011 was the largest earthquake to have ever hit the country. Japanese Prime Minister Naoto Kan even called it â€Å"the toughest and most difficult crisis for Japan† since the end of World War II. The tsunami that traveled along the Pacific coast of Japan’s northern islands was measured to be at least 9.8 feet high. Entire towns and cities were swept away and about 5,692 are said to be dead, with 9,522 missing and 2,409 injured. 1771 Great Yaeyama Tsunami On April 24, 1771, the Yaeyama Great Earthquake caused the formation of the 1771 Great Yaeyama Tsunami. The tsunami hit both the Ishigaki and Miyakojima Island of Japan and killed a total of 12,000 people. Agriculture was severely damaged and the population decreased about one-third of what it was. The tsunami at Ishigaki reportedly reached a height of 262 feet. 1792 Mount Unzen The 1792 eruption of Mount Unzen in western Kyushu, Japan is the most deadliest volcanic eruption ever in Japan. It caused a megatsunami that reached up to 330 feet and killed 15,030 people. 1896 Meiji-Sanriku Earthquake The 1896 Meiji-Sanriku earthquake hit Japan on a day when the country was celebrating both the return of soldiers from the Sinto Japanese War and a Shinto holiday. The 7.2 magnitude earthquake that took place was small but the tsunami that struck the coast of Sanriku 35 minutes later was much greater. Waves as high as 125 feet were measured and nearly 9,000 homes were destroyed. 22,070 were reported dead and an unusually high count of victims with fractured skulls and broken or missing limbs. Hawaii also suffered some destruction from the tsunami as waves of 30 feet were measured there. 1868 Arica Earthquake/Tsunami The estimated 8.5 to 9.0 magnitude earthquake near Arica (then part of Peru, now part of Chile) in 1868 nearly destroyed all of Arica and its surrounding cities. The tsunami it produced almost completely destroyed the port city of Pisco. It also caused some damage in Hawaii, New Zealand and Japan. About 25,674 casualties were reported. Aug. 27, 1883: Eruptions from the Krakatoa volcano fueled a tsunami that drowned 36,000 people in the Indonesian Islands of western Java and southern Sumatra. The strength of the waves pushed coral blocks as large as 600 tons onto the shore. June 15, 1896: Waves as high as 100 feet (30 meters), spawned by an earthquake, swept the east coast of Japan. Some 27,000 people died. April 1, 1946: The April Fools tsunami, triggered by an earthquake in Alaska, killed 159 people, mostly in Hawaii. July 9, 1958:Regarded as the largest recorded in modern times, the tsunami in Lituya Bay, Alaska was caused by a landslide triggered by an 8.3 magnitude earthquake. Waves reached a height of 1,720 feet (576  meters) in the bay, but because the area is relatively isolated and in a unique geologic setting the tsunami did not cause much damage elsewhere. It sank a single boat, killing two fishermen. May 22, 1960: The largest recorded earthquake, magnitude 8.6 in Chile, created a tsunami that hit the Chilean coast within 15 minutes. The surge, up to 75 feet (25 meters) high, killed an estimated 1,500 people in Chile and Hawaii. March 27, 1964: The Alaskan Good Friday earthquake, magnitude between 8.4, spawned a 201-foot (67-meter) tsunami in the Valdez Inlet. It traveled at over 400 mph, killing more than 120 people. Ten of the deaths occurred in Crescent City, in northern California, which saw waves as high as 20 feet (6.3 meters). Aug. 23, 1976: tsunami in the southwest Philippines killed 8,000 on the heels of an earthquake. July 17, 1998:A magnitude 7.1 earthquake generated a tsunami in Papua New Guinea that quickly killed 2,200. Dec. 26, 2004: A colossal earthquake with a magnitude between 9.1 and 9.3 shook Indonesia and killed an estimated 230,000 people, most due to the tsunami and the lack of aid afterward, coupled with deviating and unsanitary conditions. The quake was named the Sumatra-Andaman earthquake, and the tsunami has become known as the 2004 Indian Ocean tsunami. Those waves traveled the globe – as far as Nova Scotia and Peru. March 11, 2011: A massive 8.9-magnitude earthquake struck northern Japan, triggering tsunamis that reportedly swept up cars, buildings and other debris. The Japan Meteorological Society has forecast more major tsunamis in the area, with some expected to reach more than 30 feet (10 m) off the coast of Hokkaido, Japan’s second largest island. A tsunami was also generated off the coast of Hawaii, one that could cause damage along the coastlines of all islands in the state of Hawaii, according to the Pacific Tsunami Warning Center. Tsunami warnings are in effect across Hawaii as well. 2004 Indian Ocean earthquake & Sanaysay. (2016, May 26).

Why teachers salary should increase Essay Example | Topics and Well Written Essays - 1000 words

Why teachers salary should increase - Essay Example While education takes up most of the childhood and teenage years, it benefits the whole adult life of a person. While education could really, and actually, happen anywhere, formal education within school settings is what really provides an individual with ammunition later on in life. One cannot disregard the significance of education in life. In fact, in today’s world, an individual is disregarded if without education. Education is not only there to increase one’s knowledge, but also to shape one’s character. It develops the rational aspect of a human being. Now, when one talks about education, one cannot help but think about teachers. This is because education is a teacher-driven industry. Without teachers, education will not be possible (Vedder 17-8). The important status of the teaching profession is the main reason why teachers’ salary should be increased. A higher salary for teachers would mean that existing teachers would feel more inspired as they g o about their daily teaching routine (Mishel and Roy 69). It could also mean that the teaching industry will be more able to attract the best and the brightest minds (Cunningham and Sperry 38). It will also mean that more potential teachers will be inclined to give the career more consideration, which could decrease teaching shortage (Vedder 7). More Inspiration for Teachers Work is all about motivation. While many people will say that a career is based on what one wants to do, at the end of the day, one would hope that what one wants to do is also something that would put food on the table, roof over the heads, and clothes on the back. In addition, it is not asking too much to include a reliable car to make lives easier, along with extra funds to indulge into leisure moments occasionally. It is true that several teachers are able to afford all these things without problems, but one cannot really claim that these things are acquired without many problems (Mishel and Roy 71-2). The t eaching profession should be able to offer such a salary that could at least ensure noble teachers that they could provide education to individuals without enduring a profession that will make them sacrifice some of their personal needs and wants. It is a well-accepted fact that motivated workers are more productive in their jobs. While this is not to say that money is the only source of motivation, removing the barrier of money issues would certainly help a lot in alleviating the situation of people involved in such â€Å"thankless† jobs (Mishel and Roy 75-6). Attracting the Best and the Brightest Minds Everyone has heard a story somewhere of a teacher who has left the profession to enter the corporate world, and the biggest reason stated has always been better paychecks. This is especially true among highly effective and intelligent teachers in the industry. It is understandable that people who have a big potential to really make it big in the better-paying corporate world would be enticed to switch professions. This is coupled by the additional attraction that corporate jobs could be less stressful, where one does not have to take the work back home. If teachers feel that their efforts are being recognized in the paychecks, there would be lesser chances of job switch. Furthermore, it could lessen, if not remove, the connotation that teaching is a thankless career. To do so could attract more brilliant students into the teaching industry (Cunningham and Sperry 38-9). This is not to say, though, that only average people are attracted to get into teaching. However, one cannot disregard the possibility that many highly effective and brilliant individuals who want to get into teaching would settle for better-paying jobs instead, even though they want to teach (Cunningham and S

Managing Oneself Assignment Example | Topics and Well Written Essays - 500 words

Managing Oneself - Assignment Example on to that, the writer goes ahead to highlight one of the main reasons for the recognition of one self, is that it aids in the determination of the goals and the expectations of an individual. This can be described as the technique in which an individual compares the outcome of a particular event, decision for this case, with the expectation of an individual. On that note, analysis feedback simply means the determination of the impact of a particular decision with relation to the individual’s goal. The article clearly dictates that the only way in which an individual can learn about oneself is through the use of the feedback analysis technique. Apparently, through the comparison of the expectation of an individual with the decision made regarding a particular issue, one can be able to know one’s values and virtues. Subsequently, this goes a long way in determining the efficiency of an individual in the particular area of expertise. Evidently, this question can be answered after one has critically evaluated his or her strengths among other issues. On that note, the article goes ahead to give an example of the physicians and the mathematicians. Apparently, these areas are highly technical and therefore they require people who are gifted in the area. Notably, there career paths are usually spelt out during their teenage years. On the other hand, there are some areas in which one must first study in order to establish where they belong for instance in business. The decision to make a difference should be made early enough, in other words during the youthful age since it is at this time that an individual has high productivity and the vigor to carry out the required assignment. First and foremost, the ability of one to accept the other people, in simple terms workmates come in handy in the building of responsible relationships. On that note, this helps to foster good working relationship, which goes a long way to boost the communication. Secondly, there is the

Factors That Have Led to An Increase in The Importance of Logistics as Research Paper

Factors That Have Led to An Increase in The Importance of Logistics as A Field of Study - Research Paper Example Strong links to the market (the customer) is the basis of corporate power. Since customer service drives the supply chain, professionals in logistics are best placed to implement value chain integration that yields customer satisfaction. The industries create future advantages based on the integration of logistics and international supply chains. Key words: Global economy, customer satisfaction, value, supply chain, diversity, technology, professionals. Factors that have led to an increase in the importance of logistics as a field of study Logistics refers to the process of scheduling, applying and controlling the effective, efficient storage and flow of services, goods and relevant information from origin to consumption. The management of the logistics process aims at meeting the users’ requirements. In a business sense, logistics is a critical aspect because it must support procurement, warehousing, inventory, distribution, human resources, financial, customer support and di stribution operations (Rodrigue, Comtois & Slack, 2006). Such operations are covered in the perspective of outbound, inbound, external and internal movements of materials and personnel. For materials, there is the additional aspect of return for environmental purposes. Apart from the physical items and personnel, logistics management also involves abstract items like information, time and energy, where the minimized use of capital is a universal concern (World Bank, 2010). This paper will discuss factors that have led to an increase in the importance of logistics as a field of study. The role played by logistics and supply chain management in a country’s economy makes the study of logistics critical towards increasing the country’s competitiveness in business. Because of the business objective of ensuring the correct items are available at the right time, place and quantity, logistics is inextricably linked to supply chains (Kahn & Kobayashi, 2007). It has become incre asingly important to study logistics and supply chain management because of the direct link to an economy’s revenues and cost structure as well as the competitiveness of producers in terms of quality of products and delivery times. Further, logistics affect the producers’ responsiveness to the requirements of consumers, which makes it important to understand how the growth in freight flow affects the current changes in local, regional and global economic systems (Waters, 2003). An understanding of logistics enables supply chain logisticians to associate optimum logistics performance with export diversification, trade expansion, economic growth and the capacity to draw direct foreign investments. This is because the competitiveness of an economy depends on how the logistics and supply chain perform (Hossein, 2010). When these factors are balanced, the value added to an economy by logistics exceeds the total costs. The growing complexity of supplying materials to busines ses as well as distributing products in a globalized supply chain also gives importance to the study of logistics (Christopher, 2010).

Business Environment Assessment Of Bisleri Marketing Essay

Business Environment Assessment Of Bisleri Marketing Essay A study of business environment is very useful to anticipate opportunities and to plan resources to exploit these opportunities successfully. It can also be used as an early warning system to prevent threats or to turn obstacles into opportunities. Business environment is a sum total of all those factors, conditions, situations or surroundings which directly affect the working of business. It is a comprehensive term and covers factors like consumer behavior, economic policies, competition in the market, technology and so on. ABSTRACT: Water is one of the basic necessities for human life to survive on this planet today getting pure water is not an easy task with so much harmful chemical being disposed into the water by various industries is making the water harmful for drinking. 71% of the earth is made of water out of which only 1% of water can be used by living beings. Among this 1% of water 50% of water is polluted. This is an analysis report of one of the premium, recognized trusted brand in the Indian bottled water market named BISLERI INTERNATIONAL PVT LTD. This is enjoying the huge share in the market both in bulk segment in small packs. HISTORY OF BISLERI: WATER WATER EVERYWHERE, BUT JUST A LITTLE THAT IS CLEAN The origin of BISLERI lies in Italy and the brand owes its name to its founder MR.FELICE BISLERI, an Italian entrepreneur. In 1967, BISLERI set up a plant in Bombay for bottling and marketing actual mineral water, which did not quite work. By 1969, BISLERI wanted to exit the business and to help him out the Chauhans bought the brand, intending to turn it into a soda brand. Since then it has come a long way. Now, it owns a large percentage of shares in the Indian market and also it has its presence in International Water Market. WATER WATER EVERYWHERE, BUT JUST A LITTLE THAT IS CLEAN JOURNEY OF BISLERI OVER THE PAST FEW YEARS: 1969: Buys BISLERI bottled water from an Italian company, Felice Bisleri. It was bottled in glass bottles then. Early-1980s: Shifts to PVC (Poly Vinyl Chloride) bottles. Sales surge Mid-1980s: Switches to PET bottles, which meant more transparency and life for water. 1993: Sells carbonated drink brands like ThumsUp, Gold Spot and Limca to Coca-Cola for Rs. 400 crore. 1995: BISLERI launches a 500 ml bottle and sales shoot up by 400 per cent. 2000: Introduces the 20-litre container to bring prices down from Rs. 10 a litre to Rs. 2 a litre. 1998: Introduces a tamper-proof and tamper-evident seal. 2000: BIS cancels BISLERIS license of water bottling in Delhi since some of the bottles did not carry ISI label; the license is restored one-and-a-half months later. 2002: KINLEY overtakes BISLERI. The national retail stores audit by ORG-MARG show Kinsleys market share at 35.1 per cent compared to BISLERIS 34.4 per cent. 2003: BISLERI ventured out into Europe and America to sell bottled water. THE GROWTH OF BISLERI OVER THE YEARS: 1. HOW THE QUALITY STANDARD IS IMPROVED:- Every bottle of BISLERI is put through a rigorous Multi stage purification processes which includes micron filtration and ozonisation. It acquires 6 stages of purification processes which ensure quality water which is pure and safe for drinking purpose. Good manufacturing are the strength all the time processing in religiously monitored at every stage. 2. THE TRUST FOR BRAND HAS ALWAYS BEEN CONSISTENT :- More than 50 lakhs people trust the BISLERI. They buy only BISLERI water because it has became generic name for mineral water. For example: When people go to buy the mineral water many of them ask for BISLERI, even though they get other brand. 3. LARGE RANGE OF PRODUCTS OFFERED:- BISLERI offers a large range of products which attracts consumer of all categories. For example: 1 litre or 500 ml pack is useful for individual buyers, 12 litres or 20 litres is useful for organization. Therefore it attracts large number of customer. 4. MARKETING STRATEGY:- BISLERI is promoted by an aggressive print TV. TV is backed by a Hoarding point of sale material. Every interface with customer is used as an opportunity to reinforce. For example: All vehicles used for supply have been painted in light green, bears the BISLERI logo sport catchy baseline likes drink and drive. 5. DISTRIBUTION SYSTEM. With little belief in the distributor system, the company leverage its large fleet to truck to supply bottled water directly goes to retailers through a system called Route Selling where the driver of truck are trained to be the service person. This ensures that water supplied are fresh and bottles are in the good shape. BISLERI has more than 80,000 outlets in the country. 6. BULK SEGMENT IS USEFUL FOR HOUSEHOLDS ALSO:- Households in certain parts of the country spend a huge amount of money on fuel in order to purify the water. They are supposed to buy the impure water and then they have to spend money to purify it. For instance the water scarce south people spend large some of money to buy water and still more to purify it. The 12 litre product is hit in various cities of south. 7. GROWING POPULARITY:- The popularity of BISLERI is increasing rapidly day by day. People in the market when it comes to mineral water a person goes to any shop and asks for BISLERI as his/her first preference. BISLERI is seeing a growth of almost 50% per year. With the small pack being popular among individuals user its bulk pack is also generating the huge demand which is capturing the market for BISLERI. Today 60-70 % of total income of BISLERI comes from its bulk segment and the company is planning to increase it up to 80%. 8. THE BREAK AWAY SEAL:- Keeping in mind the consumers need to recognize a genuine product that cannot be tempered with. The unique cap has been patented and cannot be duplicated. This technical strength ensures that the consumer will only get a high safe product when they will drink BISLERI. MISSION STATEMENT To provide the highest quality product, keeping in mind all aspect including freshness purity and safety and making it easy available to the consumer at very affordable price. MARKET SIZE AND GROWTH Market share 2005 Bisleri 53% Yes 13% Bailey 23% Others 11% Bisleri Yes Bailey Others Market share 2007 Bisleri 51% Yes 11% Bailley 17% Aquafina 4% Kinley 10% others 7% Bisleri Yes Bailley Aquafina Kinley Others market share feb 2008 Bisleri 38% Kinley 28% Aqua pure 11% Bailey 6% Others 17% Bisleri Kinley Aqua pure Bailey Others The Bisleri in the mineral water market is still maintaining the pace at which it has been growing over past few years. The brand has been witnessing launch of a number of player with every passing day. Presently the market is skewed towards regional players and has more than 250 players in the fray. Besides these there are a number of fly-by-night operators who enter the market in summers, reap benefits by packaging tap water and selling as pure mineral water, and then leave once the season is over. The problem in the market is not with the players but with the consumers. Poverty levels, illiteracy has led these players to take full advantage of consumers by selling even the tap water as mineral water. Total bottled market has a size of Rs11-12bn of this around Rs7bn is in the hands of organized sector and rest is with unorganized sector. In the organized sector Bisleri is the market leader with 45% market share followed by Bailey with 23-24% market share. The Rs 1,000 crore branded packaged water market has always been synonymous with the desi Bisleri. Market Share of players among users The brand is a product of Parle International and presently is the market leader with more than 45% market share. The company pioneered the concept of bottled water in the Indian market as early as 1967. The company is also credited with SKUs of 500ml, 1.2 lts, 1.5 lts and 2 lts in the Indian market The relaunch of Bisleri in 1993, however was a success due to growing awareness and high consciousness of health and hygiene among people. In 1993, when Ramesh Chauhan, Chairman, Parle Bisleri sold his right to market Bisleri brand to Coca-Cola, Bisleri, which underwent the new management for a period of 5 years, remained largely neglected. On getting the rights back, he started building Bisleri as a mineral water brand. Bisleri had a brand name, a product, the brand building of Bisleri started in a small way in 1998, which bore fruit in 1999-2000 when it grew by 140%. Positioning : Playing Safe Target audience : Health and hygiene conscious people Personality : Guardian, Authoritative, Reliable Punch Line : Play Safe USP : Pioneer advantage in bottled water industry, old player with lot of experience Bisleri, which enjoys 65 per cent market share in the branded water segment, is also eyeing a sharp growth in sales during the present year 2010. The company, that recently launched its premium brand with medical values Vedica, is expecting a 50 per cent growth in sales from this brand With so many brands launched and to meet the growing demand in the bottled-water segment that is growing at 40 per cent year on year, the company plans to scale-up its production units. It would be opening 10-15 bottling units in the next six months. In this year so far, Bisleri has set up 5 plants .At present, the company has 52 bottling plants across the country. On Bisleris overseas plans, company is in talks with local beverage-makers in Sri Lanka, the UAE, Bangladesh and Oman to set up units and franchise the Bisleri brand. The company also plans to expand its global footprint this fiscal. Currently, it exports its products to Singapore. The bottled water brand leader is opening 35 new plants in smaller towns and entering the high-margin segments Bottled water brand leader, Bisleris new plants are ready to meet the summer demand. And over the next six months, the company will start operating more plants in the remaining parts of the country. This is part of the companys plans to open as many as 35 new plants across the country to tap the fast-growing market for packaged water (at Rs 2,400 crore now) in Indias hinterlands. The growth will come, Parle Bisleri says, as there is an increasing consciousness even in villages to the fact that over 1,600 Indians are dying every day because of waterborne diseases and almost four million people in India are affected by water-borne diseases every year. Theres another reason for Bisleris ambitious plans. It will help the company shave costs. Typically, in this business, transporting water to a distance of 200 km costs the company Rs 30 per case freight. But with distances cut, the company will now spend only Rs 4-5 per case freight. But Bisleri invariably starts selling the product in a given location before the plant comes up. There was a point in the early 90s the sales and the market value of the bisleri were going down. No doubt, that was tough to take for Bisleri. The first thing it did was to change the look and feel of its brand. From the earlier conical shaped bottle, Bisleri took on a streamlined, round shape, replacing the erstwhile blue logo with an aqua green one. The move paid off Bisleri is also doing several other things as well to open up the higher margin market. For one, it is in talks with beverage makers and bottlers in countries such as Sri Lanka, Bangladesh, Oman and the United Arab Emirates to franchise its brand name. Exports to Singapore have already started. It also launched Vedica, its first mineral water, in January 2010 and is test marketing flavoured water across the country. The company is also setting up a new manufacturing facility for its enhanced water brands, which will be fortified with vitamins and minerals. These are brands that will tap the top end of this market, which now account for just 10 per cent of the packaged water market, and bring in substantial profits. Vedica will take on Himalayan and foreign brands like Evian and Perrier in a category that is willing to shell out that extra buck. Enthused by its 35% growth in 2008-09, Parle Bisleri is targeting 40% growth this year. With a 60% market share, they are the market leaders in this segment.. The company has already geared up to foray into the flavored water segment in October 2009. Currently, the company has 52 bottling plants across the country. July 26 2009 Bisleri International Pvt Ltd, the packaged water brand grew at 78 per cent in the current fiscal on the back of increasing capacity. They always had an aggressive growth plan in place. Not only they developed the brand further through several marketing initiatives, they also planned on setting up more manufacturing facilities in the country. The television campaign for Bisleri has worked wonders for the brand giving it a big boost. The important increase in India can be easily explained through the growth of the population and problems of water quality and water supplies. Until 1992, the demand for bottled water in India was mostly limited to foreign tourists, corporate meetings, conferences, etc. The introduction of bulk packaging extended the market to new and numerous consumers. Bottled water is a particularly competitive market, hence companies need to develop diverse marketing strategies, such as accessing new markets by owning or developing partnership with regional brands, developing new products (such as flavored water) or by-products (such as cosmetics) and developing services (home and office delivery of water). WEAKNESS 1. METHOD ADOPTED FOR DISTRIBUTION:- THE ROUTESELLING policy adopted by BISLERI for distribution is more expensive than more commonly followed method of appointing distributors in different towns. This reduces the profit of company. The dealer margin is reduced due to this .therefore not many dealer keeps BISLERI in many areas. Indirectly this is reducing the coverage of BISLERI. 2. REUSE OF BOTTLE BY LOCAL SELLERS AND ILLEGAL MANUFACTURERS:- Market research conducted by BISLERI revealed that the other overriding concern for this set of buyers is the tampering of seal and the reuse of bottles. Many have witnessed used bottles being refilled at railway stations. This deteriorates the brand image of BISLERI. For example: local sellers fill the bottle of BISLERI with impure water and the bottles are purchased by illiterate customers as BISLERI water but they buy water of low quality. In this way brand of BISLERI gets affected. 3. FAULTS IN PRODUCTION:- Tests conducted by various authorities shows that it contains pesticides. In 2002 the 2cm long insect was found in the bottle of BISLERI. This has affected its sales and reputation. The license of its two factories one at Noida and other at Bangalore has been cancelled because of fault in production. 4. PRESSURE BY GOVERNMENT AUTHORITY:- After insect was found in the bottles, FDA (Food Drug Adulteration) has cancelled the production of BISLERI. Afterwards it was allowed to resume it but in this period its customer were moved towards other products. It is constantly under check by various authorities. 5. NOT MEETING THE DEMAND OF THE CUSTOMER:- In certain parts of south in our country big bottles of BISLERI are in huge demand but the company is unable to meet the demand of the consumers. This is affecting the demand for the product. So People are forced to use other brands of mineral water. OPPORTUNITY 1. FAST GROWING FIELD:- The best beverage for India in the new millennium seems to be water. In recent years, the bottled drinking water market has been witnessing high decibel level of activity, with a host of new entrants. The bottled water market which worth Rs. 1000 crore is expected to be Rs. 5000 crore by 2010. This will increase a lot of scope for bottled water market. 2. BISLERI CAN UTILISE ITS DISTRIBUTION CHAIN:- With BISLERI becoming a generic name for bottled drinking water. If company can manage the distribution chain of the product to make it available where the consumer needs it the most, the company may well succeed in his gamble with water. For this the company can connect it with dealers and other distributors who will market the products for them all around the world. 3. EXPANSION IN EUROPE:- The launch of BISLERI in the European market on 4th September, 2003 has created a lot of scope for BISLERI in the field. This will also compensate the deterioration of image; BISLERI has suffered after insect was found in the bottle. It will silence the critics and it will also increase the faith of the customer for the brand. It will create an international brand image and the quality will increase. 4. LAUNCH OF PREMIUM PACK:- The company also has its premium product range. This is prepared keeping 5-star hotels and other premium customer. This pack will be sold at Rs. 20 per litre. This will give a tough competition to the EVIAN, the biggest player in the premium water range which sells its 1 litre water at a hefty of Rs.85 per litre. 5. CHANGE OF IMAGE:- The company has changed the colour of the product. It has changed from blue to green. By changing the colour, the company has provided a new product to the consumers; they will be getting a new and a refreshing product. 6. INCREASE IN PRODUCTION:- BISLERI is eyeing the Market and is in the process of increasing the production by setting 4 new plants adding to its 23plants. This will increase the production capacity of the company. THREAT 1. MARKET IS EYED BY THE BIG PLAYERS:- The growth of the market indicates the need for the mineral water. Due to this the heavy weights are eyeing the market. Coke, Pepsi, Britannia, Nestle, Auswater-is keen on raising their stakes in this market. With the cut throat competition between Coke and Pepsi, BISLERI is not safe. 2. ENTERING OF NEW PLAYERS:- To get some share in the market many new players are entering in the market. Among them major names are Godrej, which is launching its product AQUA-PURE and Tata-Tea is looking forward to but Himalayan, this will increase the competition. Also Britannia which is distributing EVIAN is planning to launch its own brand. There are also new entrants ATCO with BRILLIANT water, DS FOODS with CATCH are also coming. Even Hindustan lever is planning to enter into the market. This is give a tough competition to the current water brands including BISLERI. 3. WATER FILTER MANUFACTURERS:- BISLERI is not only getting competition from mineral water maker but is also facing a tough competition from various water filter manufacturers such as Eureka Forbes (Aqua guard). They have been marketing there purifiers in the market which has decreased the sales of bottled water supply to homely customers. 4. ILLEGAL MANUFACTURERS:- Company is facing a tough competition from illegal manufacturers in the rural areas. The illegal manufacturers provide water at a very cheaper rate then the branded manufacturers. There are 1000s of illegal manufacturers which are providing the water at a very cheaper rate. This is a serious problem for branded manufacturers. This companies also use the fake name of branded bottled water i.e. BISLERI and supply their products in the market. 5. STRONG DISTRIBUTION CHANNEL OF THE OTHER MANUFACTURERS:- Analysts feel that BISLERIS break away seal will not at all be effective the company having strong distribution channel will only survive. This rings the warning bell for BISLERI because among other players Kinley and Aquafina are having a strong distribution network of Coke and Pepsi. Nestle will be banking on its chocolate distribution network. Even though the BISLERI has a strong networks but its concentration on bulk segment can lead to improper network. For example: A chemist who is selling the 1 litre pack may not sell the 20 litre pack. This could disturb the network.