Managing Oneself Assignment Example | Topics and Well Written Essays - 500 words

Managing Oneself - Assignment Example on to that, the writer goes ahead to highlight one of the main reasons for the recognition of one self, is that it aids in the determination of the goals and the expectations of an individual. This can be described as the technique in which an individual compares the outcome of a particular event, decision for this case, with the expectation of an individual. On that note, analysis feedback simply means the determination of the impact of a particular decision with relation to the individual’s goal. The article clearly dictates that the only way in which an individual can learn about oneself is through the use of the feedback analysis technique. Apparently, through the comparison of the expectation of an individual with the decision made regarding a particular issue, one can be able to know one’s values and virtues. Subsequently, this goes a long way in determining the efficiency of an individual in the particular area of expertise. Evidently, this question can be answered after one has critically evaluated his or her strengths among other issues. On that note, the article goes ahead to give an example of the physicians and the mathematicians. Apparently, these areas are highly technical and therefore they require people who are gifted in the area. Notably, there career paths are usually spelt out during their teenage years. On the other hand, there are some areas in which one must first study in order to establish where they belong for instance in business. The decision to make a difference should be made early enough, in other words during the youthful age since it is at this time that an individual has high productivity and the vigor to carry out the required assignment. First and foremost, the ability of one to accept the other people, in simple terms workmates come in handy in the building of responsible relationships. On that note, this helps to foster good working relationship, which goes a long way to boost the communication. Secondly, there is the

Factors That Have Led to An Increase in The Importance of Logistics as Research Paper

Factors That Have Led to An Increase in The Importance of Logistics as A Field of Study - Research Paper Example Strong links to the market (the customer) is the basis of corporate power. Since customer service drives the supply chain, professionals in logistics are best placed to implement value chain integration that yields customer satisfaction. The industries create future advantages based on the integration of logistics and international supply chains. Key words: Global economy, customer satisfaction, value, supply chain, diversity, technology, professionals. Factors that have led to an increase in the importance of logistics as a field of study Logistics refers to the process of scheduling, applying and controlling the effective, efficient storage and flow of services, goods and relevant information from origin to consumption. The management of the logistics process aims at meeting the users’ requirements. In a business sense, logistics is a critical aspect because it must support procurement, warehousing, inventory, distribution, human resources, financial, customer support and di stribution operations (Rodrigue, Comtois & Slack, 2006). Such operations are covered in the perspective of outbound, inbound, external and internal movements of materials and personnel. For materials, there is the additional aspect of return for environmental purposes. Apart from the physical items and personnel, logistics management also involves abstract items like information, time and energy, where the minimized use of capital is a universal concern (World Bank, 2010). This paper will discuss factors that have led to an increase in the importance of logistics as a field of study. The role played by logistics and supply chain management in a country’s economy makes the study of logistics critical towards increasing the country’s competitiveness in business. Because of the business objective of ensuring the correct items are available at the right time, place and quantity, logistics is inextricably linked to supply chains (Kahn & Kobayashi, 2007). It has become incre asingly important to study logistics and supply chain management because of the direct link to an economy’s revenues and cost structure as well as the competitiveness of producers in terms of quality of products and delivery times. Further, logistics affect the producers’ responsiveness to the requirements of consumers, which makes it important to understand how the growth in freight flow affects the current changes in local, regional and global economic systems (Waters, 2003). An understanding of logistics enables supply chain logisticians to associate optimum logistics performance with export diversification, trade expansion, economic growth and the capacity to draw direct foreign investments. This is because the competitiveness of an economy depends on how the logistics and supply chain perform (Hossein, 2010). When these factors are balanced, the value added to an economy by logistics exceeds the total costs. The growing complexity of supplying materials to busines ses as well as distributing products in a globalized supply chain also gives importance to the study of logistics (Christopher, 2010).

Business Environment Assessment Of Bisleri Marketing Essay

Business Environment Assessment Of Bisleri Marketing Essay A study of business environment is very useful to anticipate opportunities and to plan resources to exploit these opportunities successfully. It can also be used as an early warning system to prevent threats or to turn obstacles into opportunities. Business environment is a sum total of all those factors, conditions, situations or surroundings which directly affect the working of business. It is a comprehensive term and covers factors like consumer behavior, economic policies, competition in the market, technology and so on. ABSTRACT: Water is one of the basic necessities for human life to survive on this planet today getting pure water is not an easy task with so much harmful chemical being disposed into the water by various industries is making the water harmful for drinking. 71% of the earth is made of water out of which only 1% of water can be used by living beings. Among this 1% of water 50% of water is polluted. This is an analysis report of one of the premium, recognized trusted brand in the Indian bottled water market named BISLERI INTERNATIONAL PVT LTD. This is enjoying the huge share in the market both in bulk segment in small packs. HISTORY OF BISLERI: WATER WATER EVERYWHERE, BUT JUST A LITTLE THAT IS CLEAN The origin of BISLERI lies in Italy and the brand owes its name to its founder MR.FELICE BISLERI, an Italian entrepreneur. In 1967, BISLERI set up a plant in Bombay for bottling and marketing actual mineral water, which did not quite work. By 1969, BISLERI wanted to exit the business and to help him out the Chauhans bought the brand, intending to turn it into a soda brand. Since then it has come a long way. Now, it owns a large percentage of shares in the Indian market and also it has its presence in International Water Market. WATER WATER EVERYWHERE, BUT JUST A LITTLE THAT IS CLEAN JOURNEY OF BISLERI OVER THE PAST FEW YEARS: 1969: Buys BISLERI bottled water from an Italian company, Felice Bisleri. It was bottled in glass bottles then. Early-1980s: Shifts to PVC (Poly Vinyl Chloride) bottles. Sales surge Mid-1980s: Switches to PET bottles, which meant more transparency and life for water. 1993: Sells carbonated drink brands like ThumsUp, Gold Spot and Limca to Coca-Cola for Rs. 400 crore. 1995: BISLERI launches a 500 ml bottle and sales shoot up by 400 per cent. 2000: Introduces the 20-litre container to bring prices down from Rs. 10 a litre to Rs. 2 a litre. 1998: Introduces a tamper-proof and tamper-evident seal. 2000: BIS cancels BISLERIS license of water bottling in Delhi since some of the bottles did not carry ISI label; the license is restored one-and-a-half months later. 2002: KINLEY overtakes BISLERI. The national retail stores audit by ORG-MARG show Kinsleys market share at 35.1 per cent compared to BISLERIS 34.4 per cent. 2003: BISLERI ventured out into Europe and America to sell bottled water. THE GROWTH OF BISLERI OVER THE YEARS: 1. HOW THE QUALITY STANDARD IS IMPROVED:- Every bottle of BISLERI is put through a rigorous Multi stage purification processes which includes micron filtration and ozonisation. It acquires 6 stages of purification processes which ensure quality water which is pure and safe for drinking purpose. Good manufacturing are the strength all the time processing in religiously monitored at every stage. 2. THE TRUST FOR BRAND HAS ALWAYS BEEN CONSISTENT :- More than 50 lakhs people trust the BISLERI. They buy only BISLERI water because it has became generic name for mineral water. For example: When people go to buy the mineral water many of them ask for BISLERI, even though they get other brand. 3. LARGE RANGE OF PRODUCTS OFFERED:- BISLERI offers a large range of products which attracts consumer of all categories. For example: 1 litre or 500 ml pack is useful for individual buyers, 12 litres or 20 litres is useful for organization. Therefore it attracts large number of customer. 4. MARKETING STRATEGY:- BISLERI is promoted by an aggressive print TV. TV is backed by a Hoarding point of sale material. Every interface with customer is used as an opportunity to reinforce. For example: All vehicles used for supply have been painted in light green, bears the BISLERI logo sport catchy baseline likes drink and drive. 5. DISTRIBUTION SYSTEM. With little belief in the distributor system, the company leverage its large fleet to truck to supply bottled water directly goes to retailers through a system called Route Selling where the driver of truck are trained to be the service person. This ensures that water supplied are fresh and bottles are in the good shape. BISLERI has more than 80,000 outlets in the country. 6. BULK SEGMENT IS USEFUL FOR HOUSEHOLDS ALSO:- Households in certain parts of the country spend a huge amount of money on fuel in order to purify the water. They are supposed to buy the impure water and then they have to spend money to purify it. For instance the water scarce south people spend large some of money to buy water and still more to purify it. The 12 litre product is hit in various cities of south. 7. GROWING POPULARITY:- The popularity of BISLERI is increasing rapidly day by day. People in the market when it comes to mineral water a person goes to any shop and asks for BISLERI as his/her first preference. BISLERI is seeing a growth of almost 50% per year. With the small pack being popular among individuals user its bulk pack is also generating the huge demand which is capturing the market for BISLERI. Today 60-70 % of total income of BISLERI comes from its bulk segment and the company is planning to increase it up to 80%. 8. THE BREAK AWAY SEAL:- Keeping in mind the consumers need to recognize a genuine product that cannot be tempered with. The unique cap has been patented and cannot be duplicated. This technical strength ensures that the consumer will only get a high safe product when they will drink BISLERI. MISSION STATEMENT To provide the highest quality product, keeping in mind all aspect including freshness purity and safety and making it easy available to the consumer at very affordable price. MARKET SIZE AND GROWTH Market share 2005 Bisleri 53% Yes 13% Bailey 23% Others 11% Bisleri Yes Bailey Others Market share 2007 Bisleri 51% Yes 11% Bailley 17% Aquafina 4% Kinley 10% others 7% Bisleri Yes Bailley Aquafina Kinley Others market share feb 2008 Bisleri 38% Kinley 28% Aqua pure 11% Bailey 6% Others 17% Bisleri Kinley Aqua pure Bailey Others The Bisleri in the mineral water market is still maintaining the pace at which it has been growing over past few years. The brand has been witnessing launch of a number of player with every passing day. Presently the market is skewed towards regional players and has more than 250 players in the fray. Besides these there are a number of fly-by-night operators who enter the market in summers, reap benefits by packaging tap water and selling as pure mineral water, and then leave once the season is over. The problem in the market is not with the players but with the consumers. Poverty levels, illiteracy has led these players to take full advantage of consumers by selling even the tap water as mineral water. Total bottled market has a size of Rs11-12bn of this around Rs7bn is in the hands of organized sector and rest is with unorganized sector. In the organized sector Bisleri is the market leader with 45% market share followed by Bailey with 23-24% market share. The Rs 1,000 crore branded packaged water market has always been synonymous with the desi Bisleri. Market Share of players among users The brand is a product of Parle International and presently is the market leader with more than 45% market share. The company pioneered the concept of bottled water in the Indian market as early as 1967. The company is also credited with SKUs of 500ml, 1.2 lts, 1.5 lts and 2 lts in the Indian market The relaunch of Bisleri in 1993, however was a success due to growing awareness and high consciousness of health and hygiene among people. In 1993, when Ramesh Chauhan, Chairman, Parle Bisleri sold his right to market Bisleri brand to Coca-Cola, Bisleri, which underwent the new management for a period of 5 years, remained largely neglected. On getting the rights back, he started building Bisleri as a mineral water brand. Bisleri had a brand name, a product, the brand building of Bisleri started in a small way in 1998, which bore fruit in 1999-2000 when it grew by 140%. Positioning : Playing Safe Target audience : Health and hygiene conscious people Personality : Guardian, Authoritative, Reliable Punch Line : Play Safe USP : Pioneer advantage in bottled water industry, old player with lot of experience Bisleri, which enjoys 65 per cent market share in the branded water segment, is also eyeing a sharp growth in sales during the present year 2010. The company, that recently launched its premium brand with medical values Vedica, is expecting a 50 per cent growth in sales from this brand With so many brands launched and to meet the growing demand in the bottled-water segment that is growing at 40 per cent year on year, the company plans to scale-up its production units. It would be opening 10-15 bottling units in the next six months. In this year so far, Bisleri has set up 5 plants .At present, the company has 52 bottling plants across the country. On Bisleris overseas plans, company is in talks with local beverage-makers in Sri Lanka, the UAE, Bangladesh and Oman to set up units and franchise the Bisleri brand. The company also plans to expand its global footprint this fiscal. Currently, it exports its products to Singapore. The bottled water brand leader is opening 35 new plants in smaller towns and entering the high-margin segments Bottled water brand leader, Bisleris new plants are ready to meet the summer demand. And over the next six months, the company will start operating more plants in the remaining parts of the country. This is part of the companys plans to open as many as 35 new plants across the country to tap the fast-growing market for packaged water (at Rs 2,400 crore now) in Indias hinterlands. The growth will come, Parle Bisleri says, as there is an increasing consciousness even in villages to the fact that over 1,600 Indians are dying every day because of waterborne diseases and almost four million people in India are affected by water-borne diseases every year. Theres another reason for Bisleris ambitious plans. It will help the company shave costs. Typically, in this business, transporting water to a distance of 200 km costs the company Rs 30 per case freight. But with distances cut, the company will now spend only Rs 4-5 per case freight. But Bisleri invariably starts selling the product in a given location before the plant comes up. There was a point in the early 90s the sales and the market value of the bisleri were going down. No doubt, that was tough to take for Bisleri. The first thing it did was to change the look and feel of its brand. From the earlier conical shaped bottle, Bisleri took on a streamlined, round shape, replacing the erstwhile blue logo with an aqua green one. The move paid off Bisleri is also doing several other things as well to open up the higher margin market. For one, it is in talks with beverage makers and bottlers in countries such as Sri Lanka, Bangladesh, Oman and the United Arab Emirates to franchise its brand name. Exports to Singapore have already started. It also launched Vedica, its first mineral water, in January 2010 and is test marketing flavoured water across the country. The company is also setting up a new manufacturing facility for its enhanced water brands, which will be fortified with vitamins and minerals. These are brands that will tap the top end of this market, which now account for just 10 per cent of the packaged water market, and bring in substantial profits. Vedica will take on Himalayan and foreign brands like Evian and Perrier in a category that is willing to shell out that extra buck. Enthused by its 35% growth in 2008-09, Parle Bisleri is targeting 40% growth this year. With a 60% market share, they are the market leaders in this segment.. The company has already geared up to foray into the flavored water segment in October 2009. Currently, the company has 52 bottling plants across the country. July 26 2009 Bisleri International Pvt Ltd, the packaged water brand grew at 78 per cent in the current fiscal on the back of increasing capacity. They always had an aggressive growth plan in place. Not only they developed the brand further through several marketing initiatives, they also planned on setting up more manufacturing facilities in the country. The television campaign for Bisleri has worked wonders for the brand giving it a big boost. The important increase in India can be easily explained through the growth of the population and problems of water quality and water supplies. Until 1992, the demand for bottled water in India was mostly limited to foreign tourists, corporate meetings, conferences, etc. The introduction of bulk packaging extended the market to new and numerous consumers. Bottled water is a particularly competitive market, hence companies need to develop diverse marketing strategies, such as accessing new markets by owning or developing partnership with regional brands, developing new products (such as flavored water) or by-products (such as cosmetics) and developing services (home and office delivery of water). WEAKNESS 1. METHOD ADOPTED FOR DISTRIBUTION:- THE ROUTESELLING policy adopted by BISLERI for distribution is more expensive than more commonly followed method of appointing distributors in different towns. This reduces the profit of company. The dealer margin is reduced due to this .therefore not many dealer keeps BISLERI in many areas. Indirectly this is reducing the coverage of BISLERI. 2. REUSE OF BOTTLE BY LOCAL SELLERS AND ILLEGAL MANUFACTURERS:- Market research conducted by BISLERI revealed that the other overriding concern for this set of buyers is the tampering of seal and the reuse of bottles. Many have witnessed used bottles being refilled at railway stations. This deteriorates the brand image of BISLERI. For example: local sellers fill the bottle of BISLERI with impure water and the bottles are purchased by illiterate customers as BISLERI water but they buy water of low quality. In this way brand of BISLERI gets affected. 3. FAULTS IN PRODUCTION:- Tests conducted by various authorities shows that it contains pesticides. In 2002 the 2cm long insect was found in the bottle of BISLERI. This has affected its sales and reputation. The license of its two factories one at Noida and other at Bangalore has been cancelled because of fault in production. 4. PRESSURE BY GOVERNMENT AUTHORITY:- After insect was found in the bottles, FDA (Food Drug Adulteration) has cancelled the production of BISLERI. Afterwards it was allowed to resume it but in this period its customer were moved towards other products. It is constantly under check by various authorities. 5. NOT MEETING THE DEMAND OF THE CUSTOMER:- In certain parts of south in our country big bottles of BISLERI are in huge demand but the company is unable to meet the demand of the consumers. This is affecting the demand for the product. So People are forced to use other brands of mineral water. OPPORTUNITY 1. FAST GROWING FIELD:- The best beverage for India in the new millennium seems to be water. In recent years, the bottled drinking water market has been witnessing high decibel level of activity, with a host of new entrants. The bottled water market which worth Rs. 1000 crore is expected to be Rs. 5000 crore by 2010. This will increase a lot of scope for bottled water market. 2. BISLERI CAN UTILISE ITS DISTRIBUTION CHAIN:- With BISLERI becoming a generic name for bottled drinking water. If company can manage the distribution chain of the product to make it available where the consumer needs it the most, the company may well succeed in his gamble with water. For this the company can connect it with dealers and other distributors who will market the products for them all around the world. 3. EXPANSION IN EUROPE:- The launch of BISLERI in the European market on 4th September, 2003 has created a lot of scope for BISLERI in the field. This will also compensate the deterioration of image; BISLERI has suffered after insect was found in the bottle. It will silence the critics and it will also increase the faith of the customer for the brand. It will create an international brand image and the quality will increase. 4. LAUNCH OF PREMIUM PACK:- The company also has its premium product range. This is prepared keeping 5-star hotels and other premium customer. This pack will be sold at Rs. 20 per litre. This will give a tough competition to the EVIAN, the biggest player in the premium water range which sells its 1 litre water at a hefty of Rs.85 per litre. 5. CHANGE OF IMAGE:- The company has changed the colour of the product. It has changed from blue to green. By changing the colour, the company has provided a new product to the consumers; they will be getting a new and a refreshing product. 6. INCREASE IN PRODUCTION:- BISLERI is eyeing the Market and is in the process of increasing the production by setting 4 new plants adding to its 23plants. This will increase the production capacity of the company. THREAT 1. MARKET IS EYED BY THE BIG PLAYERS:- The growth of the market indicates the need for the mineral water. Due to this the heavy weights are eyeing the market. Coke, Pepsi, Britannia, Nestle, Auswater-is keen on raising their stakes in this market. With the cut throat competition between Coke and Pepsi, BISLERI is not safe. 2. ENTERING OF NEW PLAYERS:- To get some share in the market many new players are entering in the market. Among them major names are Godrej, which is launching its product AQUA-PURE and Tata-Tea is looking forward to but Himalayan, this will increase the competition. Also Britannia which is distributing EVIAN is planning to launch its own brand. There are also new entrants ATCO with BRILLIANT water, DS FOODS with CATCH are also coming. Even Hindustan lever is planning to enter into the market. This is give a tough competition to the current water brands including BISLERI. 3. WATER FILTER MANUFACTURERS:- BISLERI is not only getting competition from mineral water maker but is also facing a tough competition from various water filter manufacturers such as Eureka Forbes (Aqua guard). They have been marketing there purifiers in the market which has decreased the sales of bottled water supply to homely customers. 4. ILLEGAL MANUFACTURERS:- Company is facing a tough competition from illegal manufacturers in the rural areas. The illegal manufacturers provide water at a very cheaper rate then the branded manufacturers. There are 1000s of illegal manufacturers which are providing the water at a very cheaper rate. This is a serious problem for branded manufacturers. This companies also use the fake name of branded bottled water i.e. BISLERI and supply their products in the market. 5. STRONG DISTRIBUTION CHANNEL OF THE OTHER MANUFACTURERS:- Analysts feel that BISLERIS break away seal will not at all be effective the company having strong distribution channel will only survive. This rings the warning bell for BISLERI because among other players Kinley and Aquafina are having a strong distribution network of Coke and Pepsi. Nestle will be banking on its chocolate distribution network. Even though the BISLERI has a strong networks but its concentration on bulk segment can lead to improper network. For example: A chemist who is selling the 1 litre pack may not sell the 20 litre pack. This could disturb the network.

short story :: essays research papers

It was one of those nights that the sky was clear and the stars were visible. I had just defeated the stress of finals and was now ready to be back in action; the late night activity of the San Francisco underground scene was calling my name. It is where a person could go and walk down one street and probably visit at least 30 clubs by doing this. There was a particular flavor I was in search of this night, something that could make me exert my body to its fullest extent. I needed to go and release some stress by dancing at a club, I needed to let loose. When my friends Mike, Christina and I arrived in San Francisco our first destination was the Cat Club. It was a seedy little place hosted the break beat and jungle music. It wasn’t much to look at it, with its dark entrance and several vagrants sleeping in the street near the entrance. A different crowd hung out there. It was a mixture of old dance party burnouts and very young ambitious club-goers. I felt confident though, I was going to go in there and knock the crowd’s socks off. I was in my best fits (outfit); I was wearing my black old school Adidas running suit with white stripes, and a black Kangol hat. The Adidas Superstar shoes that I was wearing had my white fat laces in them, to add a little flavor, but the shoes themselves looked almost war torn; they were scared from many other late nights.   Ã‚  Ã‚  Ã‚  Ã‚  As the line moved forward closer to the entrance of the club, I could feel the pulsating vibes of the music like a gust of wind every time the door was opened to allow other patrons into the club. It sounded wild in there, I was outside and I wanted to be in there so bad. Just the sound of the music and feeling of the vibration was making me more anxious then ever. I felt like a little kid waiting for Christmas. I needed to be inside, on the dance floor, just it and me. I was going to dance tonight. Suddenly, the line had stopped. What was going on? This couldn’t be happening I needed to be inside; I needed to feel weightless and sweaty from some fast paced break dancing. My legs were jittery with anticipation.

Wishes

Let’s say, one day, you’re granted three wishes. Your first two wishes were used wisely, but you killed yourself using the third one. Or, let’s say you get three wishes, and you died before you could use the third one. Well, in the stories, â€Å"These Three Wishes†, and, â€Å"The Third Wish†, both of these things happened. And as you can see, they have similarities and differences. One of the main differences between these two stories is how both characters died. In â€Å"Those Three Wishes†, Melinda Alice killed herself by wishing herself dead.According to the story she quotes, â€Å"I wish I were dead. † (Gorog 124). In â€Å"The Third Wish†, Mr. Peters died from old age, and didn’t get to use his third wish. â€Å"In the morning Mr. Peters was found peacefully dead in his bed with a smile of great happiness on his face. † (Aiken 107). For these reasons, the stories differ. Another difference between these two stories is the personalities of the two characters. Melinda Alice was a clever, but cruel girl who thought of no one but herself. For example, in the story it quotes, â€Å"No, she was lever, even witty. † (Aiken 122). But, Mr. Peters was a kind and loving man. He even offered to use one of his wishes on his new wife, and turn her back into the swan that she originally was.In the story, Mr. Peters quotes, â€Å"Then shall I use my second wish to turn you back into a swan again? † (Aiken 105). There are also similarities between these stories. They have very important morals to them. In â€Å"Those Three Wishes†, the moral is, â€Å"Be careful what you wish for. † Melinda Alice saying, â€Å"I wish I were dead. (Aiken 124) maybe wasn’t the best thing to do. In â€Å"The Third Wish†, the moral of the story is, â€Å"If you really love someone, let them be happy. † Mr. Peters showed this by offering his wife one of his three wishes. Get ting wishes is not all what it’s cracked up to be. Yes, it’s fun to wish for everything that we want in life but, sometimes, they can cause more trouble than needed. And we don’t want to end up in a mistake that we can’t turn around.Comparison/Contrast Essay: â€Å"Those Three Wishes† â€Å"The Third Wish† Jordan M. Beard 8-04 September 16, 2010

Curiosity †Did God create the universe? Essay

The movie, â€Å"Curiosity – Did God create the universe?† really caught my attention. For the reason that the title speaks for the question that has been going on debate for ages itself. It is also well verse about how scientists cope up with this result, with this theory, and with this conclusion and on how they overcome various challenges and obstacles they have encountered by getting the answers to their questions. It also talks about how Steven Hawking unfolds his personal, compelling vision about this question which he referred as of the greatest mystery which science could once prove. I really found the movie quite intriguing because the argument between the church and to those of science hasn’t been cease though it has been going since I’ve far remembered. It is also very informative because I have learned many things about the persons behind this greatest discovery, lurking behind their shadows while knowing on what they did do to arrive with this theory. I am also amuse with this movie, it is not because I consider some people in the movie ignorant but because it is somewhat like a timeline; seeing and watching those proud scientist working and striving hard just to reach their goal. At the first part of the movie it talks about the Vikings, telling us a little knowledge of their mythology. On how do they consider the natural phenomena by which the moon comes between the earth and the sun, thus casting its shadows to the earth while covering the face of the sun? They thought that it was because one of their gods, Skuld, which who devours the sun. So they make some noise somewhat like a ritual to drove away Skuld’s anger and to let the sun appear again which we eventually know that it doesn’t makes sense. Later on, they introduce a philosopher who dated back ago around 300 B.C who came upon a realization that the earth was not the center of the solar system and concluded that it was the sun and it was only the planet together with its natural satellite, we call moon, orbits around it and also calling those lights in the sky while at night as somewhat like similar to our own sun but just really far away from us. I couldn’t think on how do this certain philosopher came up with this answer by just sitting and observing the night sky without anything at hand to prove his answers. The next one is Galileo Galilee, the one who discovered that there are some heavenly bodies which orbits a planet. Nights after nights he observes this Planet which was now known as Jupiter. He first observe 2 satellites orbiting this planet, after some time it became 3 and thus become 4 but there were also times that one of this satellite disappear or in other words hide beneath the shadow of the planet. Unfortunately because of his discovery, he was imprisoned for the reason that it contradicts the Church. He was first sentence in a death row but later on it was lowered to a 9 years imprisonment. Though he asks forgiveness to the church but he still insisted that those satellites really do move and orbits around Jupiter. His works was then pursued by Albert Einstein, which formulated the formula E = MC ². According to Steven Hawking, there were only 3 things or ingredients to make a universe. The first one is Matter, anything that occupies space and has a mass. The second one is Energy, it is found around us. And the last one is Space. But for Einstein, this was only his basis. He did found out that Matter and Energy was somewhat like similar and thus he formulated the formula E = MC ². Summing up all this studies, Scientist came up with the Big Bang Theory. It was said that this theory consume matter and if it explodes it releases energy towards the space and thus created the universe. But the question is, before it explodes who or what thing triggered this event? For them there was no such thing as a trigger because relating to the sub-particles of an atom, protons and neutrons just appear from nothing. Hence they conclude that there was no time for a creator or a time for a creator to exist. For me this was big statement for the scientist to hold for it does contradict the church itself. Denying the fact for a creator to exist.

Does Claustrophobia cause people to deviate from confined areas essays

Does Claustrophobia cause people to deviate from confined areas essays Does Claustrophobia Cause People to Deviate from Confined Areas?References Does Claustrophobia cause people to deviate from confined areas? The independent variable is claustrophobia, and the dependent variable is the confined areas. Our hypothesis to this question is yes claustrophobia can be cured and reduced by cognitive behavioral therapy. The issue of claustrophobia is very important due to its impact on an individuals everyday life, since it affects a number of individuals throughout the world. A phobia is an anxiety disorder that is shown by an irrational fear of confined spaces. This phobia can cause a person to stay away form confined spaces such as a crowded store, sporting and social events, as well as elevators that could bring on this irrational fear. In society this can cause a person not to take part in certain events. This phobia can also lead to the interference with riding on public transportation such as a plane, train, bus or subway. In this our findings will be evident by the research provided. Each of these specific statements below, will help draw a conclusion about claustrophobia: 1) Fear of Restriction and Suffocation 2) The Reduction of Claustrophobia(Part 1) 3) The Reduction of Claustrophobia (Part 2) 4) Virtual Reality Treatment of Claustrophobia Claustrophobic fear is a combination of the fear of suffocation and the fear of confinement. The view on this topic is supported from the responses from a questionnaire done before, during, and after a MRI (magnetic resonance imaging) scan was performed. Patients who successfully completed a MRI scan found they experienced fear of confinement not suffocation. These MRI scans were done in long narrow cylindrical chambers, which are dark and restrictive as well as noisy. Although you are not in a sealed chamber, you can literally see the light at the end of the tunnel. Some other chambers that were used in other experiments were enclosed, and rest...

MEDICAID Essays - Healthcare Reform In The United States

MEDICAID Essays - Healthcare Reform In The United States MEDICAID I. ANALYTICAL EXPOSITION History Medicaid is a Federal - State entitlement program that pays for medical services on behalf of certain groups of low income persons. (O'Sullivan, 1990) Title XIX of the Social Security Act provides for the medical assistance commonly known as Medicaid. (O'Sullivan, 1990) This means-tested entitlement program became part of federal law in 1965. Medicaid makes direct payments to medical providers for their services to eligible persons. It is the largest health program providing medical assistance to the poor. Eligibility In order for one to be eligible for Medicaid, one must meet very strict requirements. These requirements vary from state to state, but in this paper the Federal requirements will be discussed as well as the general state requirements The correlation between those receiving public assistance and those receiving Medicaid seems to be directly related. "Medicaid has generally been linked to actual or potential receipt of cash assistance under a welfare program. Thus, eligible individuals have to meet the welfare definitions of age, blindness, disability, or membership in a family with dependent children where one parent is absent or incapacitated." (O'Sullivan, 1990) These stringent requirements leave out part of the population such as singles, childless couples who are not elderly or disabled. Besides falling into one of the above mentioned categories, they must also meet specified income and resource criteria which vary by State. "While the link to cash assistance has been the primary way to establish eligibility, states have been able to extend coverage to children who meet the income and resources requirements, but do not meet the definition of dependency." (O'Sullivan 1990). The other group that is affected by this institutional policy are the providers. Providers can be defined as those who perform services for the Medicaid patients. They include, but are not limited to physicians, hospital, dentists, pharmacies etc. "Low medical fee schedules, relative to physicians' usual charges to other payers, are a major deterrent to participation." (O'Sullivan 1990) Recent data suggests that the gap continues to widen between Medicaid and private rates. Virtually all hospitals participate in Medicaid. However, a Medicaid patient will more than likely be transferred to a public hospital for in-patient treatment. II. CRITICAL CONTEXT Social Impact It is merely impossible to try to obtain an actual number of people affected by Medicaid. If the picture was painted with a broad brush you could say that virtually every person in the United States is affected by Medicaid. For example any person who pays taxes is affected, any doctor who accepts Medicaid is directly affected by the low fee schedule that is put into place. Any person receiving public assistance is affected as well. The amount of people who are currently receiving Medicaid will be broken down: 6.2 million or 24.9 percent adults in families with dependent children, 10.4 million or 41.8 percent dependent children, 3.5 million or 14.1 percent aged, .4 million or 13.7 percent disabled or blind, 1.4 million or 5. 6 percent fall into the category of others. (O'Sullivan 1990) The total amount of people on Medicaid is 24.9 million. It's obvious that practically everyone is affected by this program. Problems With the System The Medicaid program was one of many programs designed to help the poor and disadvantaged enjoy the benefits of receiving the type of medical care provided to those who could afford it. According to Karen Davis, author of Achievements and Problems of Medicaid, from its initiation the Medicaid program has had two major objectives: insuring that covered persons receive adequate medical care and reducing the financial burden of medical expenditures for those with severely limited financial resources. Before the introduction of Medicaid most poor persons had little or no private insurance and many went without needed care. Medicaid attempted to alleviate this situation - if not for all poor persons, at least for those on welfare and the medically needy. (Davis, 1996) A Lack Of Equality Perhaps the greatest flaw in the Medicaid program is that it does not treat people in equal circumstances equally. Davis goes on to say that the inequitable distribution of Medicaid benefits is caused in part by the joint Federal - State nature of the program and its tie to the Welfare system. As stated previously the Medicaid eligibility is linked to the

What Does it Cost to Attend Saint Josephs University?

For the majority of families with college bound students, college costs are a significant concern. CNN reported in 2016 that the average American family was paying more than $100,000 for a four-year degree from a private university. Hence, it’s no surprise that over 85% of college students now receive financial aid. What is a surprise for many families, though, is how difficult it can be to predict college expenses. In this series, we at dive deep into the costs of attending college at hundreds of schools across the country to help you more accurately predict how much you’re likely to pay. To learn more about how much your family might pay for a degree from Saint Joseph’s University, don’t miss this post. College costs vary quite a bit as many different factors affect them. The amount that your family ultimately pays out of pocket for a college degree depends on how much scholarship money and merit aid your students receives, how much financial aid your family is eligible for, and how much the particular college costs to begin with. It is a complicated equation with many pieces that don’t fall firmly into place until late in the college selection process. It can be helpful, though, to learn about the specific factors that impact cost in an effort to better predict your own expenses. One of the biggest factors in determining college costs is the list price at the college your student ultimately attends. List price, also sometimes referred to as the sticker price, is the total cost of attending that college without any financial assistance. It generally includes tuition, room and board, and all necessary fees. Sometimes certain costs are excluded, like room and board at commuter schools, so make sure to confirm what the list price covers when you are comparing list prices from one school to another. The good news is that most families do not end up paying the entire list price. Instead, they pay a net cost that depends on how much financial assistance they receive in the form of institutional aid, merit aid, or federal, state, and local aid. A student’s financial aid package will often consist of a combination of several or all of these types of aid. The types and amount of assistance granted vary from one family and one student to the next making them difficult to predict in advance, but understanding more about them can help your family prepare for this big investment. During the 2016-2017 school year, the list price at St. Joseph’s was $59,574. Because St. Joseph’s is a private school, it does not offer discounts for state residents and the list price remains the same regardless of where you reside. Still, not many students pay the full list price. Those who should expect to do so are generally students with a family income of $175k or more. In 2016, students who received financial aid only had an average net cost of $53,050. Those without financial need who were awarded merit aid had an average net cost of $46,947. Again, these numbers are the same regardless of state of residence. The amount that a family receives in financial aid is highly dependent on how much that family earns. This means that breaking down net cost by family income level can provide important additional insight. At St. Joseph’s, those costs breakdown as follows. Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. St. Joseph’s commonly awards merit aid to its students. In 2017, 82% of students without financial need received merit awards. The average merit award for a student without financial need was $12,627. Saint Joseph’s ranks 270th in the pool over 1000 schools we analyzed for merit aid generosity. Loans are also common amongst St. Joseph’s students. In 2017, 79% of students held a loan to help finance his or her education. The average federal student loans per undergraduate student was $6,761. There’s no doubt that college costs represent a significant upfront expense for most families. It can be helpful to consider this a long-term investment, as a college degree generally leads to a lifelong increase in earning potential. Looking at the student outcomes for a particular college can help you gauge the potential return on this investment. At St. Joseph’s, 79% of students who begin a degree complete it within six years. The average salary ten years after graduation is $59,600. There will undoubtedly be other expenses that arise during the course of a four year degree program, and the cost of these will likely be linked to the local economy. Expenses like groceries, transportation, or even off campus housing will add up over the course of four years, so looking at the local cost of living can help you to better anticipate these costs. Saint Joseph’s University is located in Philadelphia, PA. Generally, big cities have a higher cost of living than suburban or rural locations, but Philadelphia is fairly affordable considering its size. The cost of living index in Philadelphia is 110.4 , meaning it is about 10% more expensive than the national average of all cities and towns. While transportation tends to be very expensive in Philadelphia, driving up the total cost of living, housing is surprisingly affordable given its urban setting. Students living off campus will spend about $834/month on a studio apartment or $1493/month on a three-bedroom. The job market in Philadelphia isn’t great, though. Unemployment rates run significantly above average while recent job growth and projected job growth are both slightly below average. Minimum wage in Pennsylvania is the federally mandated minimum of $7.25/hr, a rate which has held since 2009. Current legislation has been proposed to raise it to $12/hr, but nothing has passed as of May 2019. Scholarship money can be another big help when it comes to funding a college education. Many families think of scholarships as something reserved for only the most academically elite students across the country, but in reality they come in many different shapes and sizes. The most popular scholarship program is the National Merit Scholarship Program, which has over a million participants each year. High school juniors who take the PSAT are eligible for awards through this program based on their scores. Other awards are also distributed based on PSAT scores by the National Hispanic Recognition Program and awards from specific corporations or colleges. To learn more about the program, check out our post How to Qualify for the National Merit Scholarship Program . Scholarships exist on many different levels, too. Some, like the National Merit Scholarship Program, operate nationally and attract large pools of applicants. Others are regional or even local in nature, or have awards received for very specific skills, personal qualities, or backgrounds. You can check out some of the options in these posts: If you’re interested in learning more about college costs, applying for scholarships, and optimizing your student’s application, check out ’s Applications Guidance service. Here, your student will be paired with a personal admissions specialist from a top college who can provide step-by-step guidance through the entire application process, including the funding options available to your family.

Part 1. 1500 words Essay Example | Topics and Well Written Essays - 1500 words

Part 1. 1500 words - Essay Example In addition, I make mistakes while choosing the right methods for the projects. I am sure that I can overcome from these problems and turn these weak points into my strengths by conducting a research on the basis of certain criteria. The topic of the project is â€Å"Human Resource (HR) Issues Related to Cultural Diversity Faced by Marks and Spencer in China†. I have chosen this topic for this particular study to evaluate cultural diversity of Wu Han, where the company Marks & Spencer (M&S) wants to expand business operations (Alon, 2000). This particular study has facilitated in elaborating the issues of cultural diversity and the implications that these issues would have on the work environment and culture of M&S. Accordingly, I have ascertained the importance of Human Resource Management can be identified for resolving these issues on the basis of strategies (Lauby, 2005). This particular research aims to study about the issues of the employees regarding cultural diversity in Wu Han, China. It is the core duty of the company i.e. M&S to ascertain that issues that may be faced by the employees, so that effective measures can be implemented with the intention of mitigating these issues for better sustainability of the company in the long run. Employees’ individual growth is related to M&S overall growth. In this respect, it is important to recognize critical issues related to work environment of M&S to meet the objectives of the company (Albrecht, 2010). Accordingly, I have related the subject of the study on the consumers as well as the employees of the company to determine the issues associated with cultural diversity in Wu Han, China. In addition, I have conducted a survey about the services, which are provided by the company to have a better understanding about the perceptions of the customers about their preferences, so that quality products can be offered on the basis

The Better Man Essay Example | Topics and Well Written Essays - 1250 words

The Better Man - Essay Example By examining the single most important feature of both candidates’ policy i.e. economic policy, the author argues that Obama is the better man because he has a comprehensive approach to solving the most pressing issue today: the American economy. As shown by a Times-Rockefeller Foundation poll, the biggest problem that 85% Americans want to see resolved is related to the economy in some way (Saporito, 2008). The current economic situation and its impact on middle class, working Americans is a sharp shift away from the expectations brought by living the American dream. A further classification of the TIME poll found that 96% black Americans and 88% latin Americans were unhappy with the economy. It does make sense that most Americans are extremely unhappy dealing with falling income, real-estate bubble burst, a shaky stock market and rising poverty (Saporito, 2008; FOX Business, 2008; Epstein & Gorzelany, 2008; Villaraigosa, 2007). In Michigan alone, unemployment has risen by 76% from 2001, Income has fallen 11.5% and poverty has increased by 30% from 2000 to 2006 (FOX Business, 2008). It is clear that the most pressing issue for Americans is in fact their own economy. As the author of this paper will continue to show, the Ame rican people, and more specifically the working class Americans deserve an economic policy that reflects their hard work and strength to survive the impending doom in their lives. According to Epstein and Gorzelany (2008), more than 5 million people will fall under the already large poverty line by 2010. The poverty rate would increase an average of 2 points to about 16%. More importantly, â€Å"the US stands second only to Mexico as having the worst rate of relative poverty among the world’s developed nations. Let us examine what this means for a lower-middle or lower income American: These figures are not being quoted

Task 2 Essay Example | Topics and Well Written Essays - 750 words

Task 2 - Essay Example The Other will always be lesser, not as good, and below the members of the group at large. This is not a new phenomenon. It is something we have seen play itself out throughout history and it is reflected in many works of literature as well. To some extent, the concept of the Other is a means of social control. It is a method of separating out into groups those who think as we do and those who do not. If someone does not think as we do, then they must be lesser than we are. They must also be ‘against’ us. Thus, caution should be exercised when dealing with a person who is an Other. In Melissa Algranati’s essay, â€Å"Being an Other,† otherness is presented as a state of being wherein you have no peer group or cohort, outside of your own family. â€Å"I learned at a young age that there are not too many Puerto Rican, Egyptian Jews out there† (Algranati, 1996, p.135). For Algranati, the realization that you are a one-of-a-kind is startling. It forces a separateness from other people. She could not simply choose one group to identify with. She explains: â€Å"For most of my life I’ve been living in two worlds, and at the same time I’ve been living in neither† (135). Algranati finds her state of being an Other most disconcerting when she is asked to choose identification for herself on the PSAT. She talks about her confusion at even being asked to select only one group with whom to identify, since choosing one means leaving out the other, which is, as she put it, â€Å"leav[ing] out so much† (135). Our identity is i n part shaped by how other people perceive us. â€Å"But when the criteria for ascribing a certain identity include things over which you have no control –as is the case with gender, race, and sexual orientation—then whether you identify with that identity†¦is not only up to you† (Appiah, 2005, p. 70). For Algranati, both parents have spent their lives as Others as well. Her father’s family was displaced—first

Deviation as an effective strategy for rhetorical effects Essay

Deviation as an effective strategy for rhetorical effects - Essay Example A portion of the critiques argue that the deviation in rhetoric settings infringe the rules of the normal language. For instance, Postner argues that a system of rules would kill poetry, disregarding the assumption that rules could determine the structure of poetry. It may be difficult to have norms for poetry (as each form of poetry will require its norm), but the category or difference from semiotic norms are indispensible in semiotic stylistics and rhetoric (99). Riffaterre expands these ideas by starting with the assumption that poetry expresses things and concepts indirectly, which occur in different forms of semantic and grammatical deviation. He develops a two-phase model for poetry reading (97). The first phase is where the reader encounters poetic ungrammaticalities based on their linguistic competence. At the heuristic stage, a mimetic or coherent referential interpretation is avoided as the reader faces difficulties resulting from textual indirection (saying a certain thing while meaning another). The retroactive (second) stage the reader successfully resolves mimetic deviations through interpreting them into a new system of semantic, thus the text acquires its intended poetic function (101). At extreme levels, mimetic ungrammaticalities become poetically grammatical. Examples of deviation in rhetoric include sentential adverb, omitting conjunctions, and understatement. For instance, writing that â€Å"he was a hero, a winner† rather than â€Å"he was a hero and a

The Role of Human Resource in the Success of an Organization Essay

The Role of Human Resource in the Success of an Organization - Essay Example They were treated with less concern and still the focus of human resource were on improving the methodologies of production by focusing on skills of workers and how they will be able to accomplish their tasks in relation to their job. Other factors that affects effectiveness of worker i.e. interest and career growth, were of less consequence as measure of organizational effectiveness. As more studies were conducted to determine secrets of effective management, more theories and findings were identified and more books were written that give precedence to the significance of behavioral factors in the success of managing organizations or developing teams to accomplish organizational objectives. Total Quality Management, for one covers several aspects of management. It applies to the quality of the strategic thinking exhibited by executives, the quality of the firm’s ethics or company beliefs, the quality of training, the quality of technology management, and to the quality of communications2. It encompasses everything. If you’ll look at it, it significantly stresses higher concern on the human resource factor and it is way beyond the original concept of how industry looks at the role of HR to the effective management. Now, HR is an integral part of management and plays significant part in the success of the organization. They became a partner of the management team and perform more than personnel management or office records management. HR became not only as a mother figure in a commercial company, who talks and handles grievances of employees but also, they play a role in decision-making, policy development and implementation of the company’s aspirations and beliefs.

3 page executive report describing how information technology impacts Essay

3 page executive report describing how information technology impacts California Workers' Compensation Industy - Essay Example Information technology and its benefits have not yet been fully employed in the workers’ compensation industry although several instances of it are available. Providers have been using the EDI but the process is still a challenge in the workers’ compensation industry. The workers’ compensation is such a small part of the claim that many providers have yet to start with electronically processing of claims.2 The technology that is used in the industry is P2P link which provides an electronic â€Å"transaction hub† which allows information to be shared between payers and providers. The providers can submit bills, medical reports and other communication through web interface. An automated review checks the bill for accuracy and completeness before it reaches the insurance carrier for payment. This is in use at Lakeland which improves the flow of information and streamlines the adjudication of claims. It has improved the ability to execute the payment of workers’ compensation claims in a timely manner. While other states use the American Medical Association guidelines to ensure fair evaluation of physical impairment, California lags behind. The California Workers’ Compensation System (CWCS) is in the grip of crisis as doctors are leaving by the dozen. Doctors are dropping out because of the delays in reimbursements for treatments.3 Patient loads have doubled while treatment authorization takes months. The new SB 899 had become effective in 2004 but is now under severe scrutiny for the human suffering it has caused. Nobody in the state administration is concerned as the insurance company profits are soaring. The faster an insurer receives notice of an injury, medical treatment can be initiated timely, the injured starts recuperating fast and gets back to work. This would eliminate the cost of hiring an attorney to settle claims. This is where

The Role of Human Resource in the Success of an Organization Essay

The Role of Human Resource in the Success of an Organization - Essay Example They were treated with less concern and still the focus of human resource were on improving the methodologies of production by focusing on skills of workers and how they will be able to accomplish their tasks in relation to their job. Other factors that affects effectiveness of worker i.e. interest and career growth, were of less consequence as measure of organizational effectiveness. As more studies were conducted to determine secrets of effective management, more theories and findings were identified and more books were written that give precedence to the significance of behavioral factors in the success of managing organizations or developing teams to accomplish organizational objectives. Total Quality Management, for one covers several aspects of management. It applies to the quality of the strategic thinking exhibited by executives, the quality of the firm’s ethics or company beliefs, the quality of training, the quality of technology management, and to the quality of communications2. It encompasses everything. If you’ll look at it, it significantly stresses higher concern on the human resource factor and it is way beyond the original concept of how industry looks at the role of HR to the effective management. Now, HR is an integral part of management and plays significant part in the success of the organization. They became a partner of the management team and perform more than personnel management or office records management. HR became not only as a mother figure in a commercial company, who talks and handles grievances of employees but also, they play a role in decision-making, policy development and implementation of the company’s aspirations and beliefs.

Media issues in india Essay Example for Free

Media issues in india Essay The Indian media display certain defects. These should ideally be addressed and corrected in a democratic manner. But if the media prove incorrigible, harsh measures may be called for. The time has come when some introspection by the Indian media is required. Many people, not only those in authority but even ordinary people, have started saying that the media have become irresponsible and wayward, and need to be reined in. Only a couple of days back I read in the newspapers that the Union government has issued some regulations regarding licences for news channels, to which there was a lot of reaction. Under the Constitution of India, freedom of the media is part of the freedom of speech guaranteed by Article 19 (1) (a). However, no freedom can be absolute, and reasonable restrictions can be placed on it. One of the basic tasks of the media is to provide truthful and objective information to the people that will enable them to form rational opinions, which is a sine qua non in a democracy. But are the Indian media performing this role properly? I may only mention certain defects in the functioning of the India media today. Twisting facts One of the defects is that the media often twist facts. I would like to give an example. One day, a leading English newspaper published on its front page a photograph of Justice Gyan Sudha Misra of the Supreme Court with the caption: â€Å"Supreme Court Judge says that her daughters are liabilities.† This was a distorted and fallacious item of news, published on the front page. Supreme Court Judges have to disclose their assets and liabilities. Against the liabilities column, Justice Misra had written: â€Å"two daughters to be  married.† Strictly speaking, it was not necessary to mention this because liabilities mean legal liabilities, for example, housing loan, car loan, and so on. Justice Misras intention was obviously to say that she would have to spend on her daughters future marriage. She has three daughters (no son), only one of whom has been married. Justice Misra never said, nor intended to say, that her daughters were liabilities. The news was false and defamatory, with the obvious intention of creating a sensation. Paid news A second defect concerns the issue of paid news that has become prominent of late. In the 2009 elections, it was a scandal. How this vicious practice could be stopped needs to be discussed. Incidentally, in compliance with an order of the Chief Information Commissioner dated September 19, 2011, we have placed the 71-page report of the Committee consisting of Paranjoy Guha Thakurta and Sreenivas Reddy on our website, www.presscouncil.nic.in with the disclaimer that the Press Council had rejected this report at its meeting held on April 26, 2010. Non-issues as real issues A third defect is that the media often portray non-issues as real issues, while the real issues are sidelined. The real issues in India are economic, that is, the terrible economic conditions in which 80 per cent of our people are living, the poverty, unemployment, lack of housing and medical care and so on. Instead of addressing these real issues, the media often try to divert the attention of people to non-issues. Such as that the wife of a film actor has become pregnant, whether she will give birth to a single child or to twins, and so on. Are these the real issues facing the nation? At a Lakme India Fashion Week event, there were 512 accredited journalists covering the event in which models were displaying cotton garments, while the men and women who grew that cotton were killing themselves at a distance of an hours flight from Nagpur, in the Vidharbha region. Nobody told that story, except one or two journalists, locally. Is this a responsible way for the Indian media to function? Should the media turn a Nelsons eye to the harsh economic realities facing over 75 per cent of our people, and concentrate on some ‘Potemkin villages where all is glamour and show biz? Are not the Indian media behaving much like Queen Marie Antoinette, who said that if the people had no bread, they should eat cake? No doubt, sometimes the media mention farmers suicides, the rise in the price of essential commodities, and so on, but such coverage is at most 5 per cent to 10 per cent of the total. The bulk of the coverage goes to showing the life of film stars, pop music, fashion parades, cricket and astrology. Tendency to brand Here is a fourth defect. Bomb blasts have taken place near the Delhi High Court, in Mumbai, Bangalore and so on. Within a few hours of such a bomb blast, many TV channels started showing news items that said that the Indian Mujahideen or the Jaish-e-Mohammed or the Harkatul-Jihad-e-Islam had sent e-mails or text messages claiming responsibility. The names of such alleged organisations will always be Muslim ones. Now, an e-mail can be sent by any mischievous person, but by showing this on TV channels and the next day in the newspapers, the tendency is to brand all Muslims as terrorists and bomb-throwers. The truth is that 99 per cent of the people of all communities, whether Hindu, Muslim, Christian or Sikh, and of whatever caste or region, are good. But the manner in which such news is shown on TV screens and published in newspapers tends to create the impression that all Muslims are terrorists, and evil — which is totally false. The person who sends such e-mails or text messages obviously wants to create hatred between Hindus and Muslims, which is the old British divide-and-rule policy continuing even today. Should the media, wittingly or unwittingly, become part of this policy of divide-and-rule? No doubt there are defects not only in the media but in other institutions also, for example, the judiciary, the bureaucracy, and so on. There are two ways to remove these defects in the media. One is the democratic way, that is, through discussions, consultations and persuasion — which is the method I prefer. The other way is by using harsh measures against the media, for example, by imposing heavy fines on defaulters, stopping government advertisements to them, suspending their licences, and so on. In a democracy we should first try the first method to rectify the defects through the democratic method. For this purpose, I have decided to have regular get-togethers with the media, including the electronic media, so that we can all introspect and ourselves find out ways and means to rectify the defects in the media, rather than this being done by some government authority or external agency. I propose to have such get-togethers once every two or three months, at which we will discuss issues relating to the media and try to think of how we can improve the performance of the media so that it may win the respect and confidence of the people. If the media prove incorrigible, harsh measures may be required. But in my opinion, that should be done only as a last resort and in extreme situations. Ordinarily, we should first try to resolve issues through discussion, consultation and self-regulation. That is the approach which should be first tried in a democracy. I, therefore, request the Union government to defer the implementation of its recent decision regarding news channel licences, so that we can ourselves discuss the issue thoroughly, and ourselves take corrective measures. Till now the function of the Press Council was only adjudication. I intend to make the Press Council an instrument of mediation in addition, which is in my opinion the democratic approach. For this purpose, I need help,  cooperation and advice from the media. India is passing through a transitional period in its history, from a feudal agricultural society to a modern industrial society. This is a very painful and agonising period. The media must help society in going through this transitional period as quickly as possible, and by reducing the pain involved. This they can do by attacking feudal ideas, for example, casteism and communalism, and promoting modern scientific ideas.

Facebook Addiction Disorder

Facebook Addiction Disorder Facebook Addiction Disorder The social networking site ‘Facebook was officially launched in the year 2004 by Mark Zuckerberg together with his friends Dustin Moskovitz and Chris Hughes. Facebook, launched by the worlds youngest billionaire Mark Zuckerberg, has over 300 million users worldwide, half of whom log on to the site every day. He made it as a private site for their high school only. Facebook is currently the number one social networking site, thrashing one-time social network leader MySpace. A program a guy (Mark Zuckerburg) created in his dorm room for a project has had a phenomenal growth with more than 300 million active users of which 50% log on in any given day and has over 70 language translations. With the aid of some friends, the initial aim was to help students keep in touch over the internet and get to know each other better. Within 24 hours, 1,200 Harvard students had signed up and soon after that the network was quickly extended to other colleges and universities. The site has created a platform for over one million developers and entrepreneurs from more than 180 countries and every month, over 70% of Facebook users engage or connected with many applications as close to 20,000 websites, devices and applications have implemented Facebook Connect since December 2008. Communicating has never been easier and Facebook has become the top social networking site that helps people keep in touch. A duplicate of the Harvard University version of ‘Facemash, ‘Facebook is privately owned by Facebook Inc. Initially meant only for university, companies and high school networking in the year 2006 was available for everyone older than 13 years of age, holding a valid email id. It starts with people reconnecting with friends from the past. Then start adding friends from work and then maybe even their friends. Facebook, launched by the worlds youngest billionaire Mark Zuckerberg, has over 300 million users worldwide, half of whom log on to the site every day. Furthermore, about 2 billion photos and 14 million videos are uploaded on various Facebook pages a month and about 6 billion minutes are spent on Facebook a day, worldwide. According to Willis Wee, founder of the social media, this is twice as much time that people spend on Google.The global socia l networking website allows users to post and share content (like photos, links, videos, and notes), play casual games and applications, and interact with friends and family through messaging and chat. . Further, about 2 billion photos and 14 million videos are uploaded on various Facebook pages a month and about 6 billion minutes are spent on Facebook a day, worldwide. This is twice as much time that people spend on Google.[1] The global social networking website allows users to post and share content (like photos, links, videos, and notes), play casual games and applications, and interact with friends and family through messaging and chat. Facebook has become a great way to find old friends, schedule events, play games and even send virtual gifts. But if somebody doing more living online than off, it might be time to reassess. Millions of individuals worldwide are signing up for friendship through a screen. Half of young people aged eight to 17 have their own profile on a social networking site. With more than 200 million active service users throughout the world, Facebook can be visited at www.facebook.com. This social networking site enables users to join one or more networks t o connect with the members of the same group. While earning so much profits from advertising, this network is available for its members at zero cost. Facebooks banner advertising is served by Microsoft Corporation. Some may argue that since these have become just as much as part of daily life as water coolers and word processing programs, these cannot be said as addictive so much as just another daily life tool in the world of the 21st Century. However, just as infatuation with the relation and immediacy of email and web surfing led to a society concern about Internet Addiction or addictive Internet use, the phenomenon of social networking has left the arena of personal and group networking to a very public and constant arena which allows for strong reinforcement of exhibition. Facebook truly is the power of social networking sites, and it would take time to displace it from its present position. When you first heard about Facebook you probably wondered what the big deal was. Then after dealing with more peer pressure than you have probably encountered since you were a teenager, you finally decided to sign up. Now you find you cant go more than 2 hours without checking for updates. There are some clues that showing Facebook has ruled the habitual activity. First is your everyday conversations with friends are peppered with references to Facebook. Second is Facebook is blocked in your office or campus so you bring your own laptop with your own broadband connection. Thirds is using Facebook Mobile. You surf Facebook even on your phone and when you feel the urge to use it, which is often. Fourth is you receive huge pleasure in showing off your old photos to everyone on your friends list, even if it takes 12 hours for you to scan and upload them. Fifth is you think about your farm or your restaurant games even when youre at work or in a business meeting or campus. Youre more worr ied that your plants will wilt and your food will be spoiled. Sixth is your friends are amazed at your level of progress in Facebook games. Youre the Poker King, master farmer in Farmtown and gourmet queen in Restaurant City. Seventh is Google and Twitter come second in your life. Facebook has reached a point where its more important than work and go to campus. Eighth is youre doing like Miss Facebook Congeniality. You dont really know too well half of your friends in your network. Ninth is you go out of your way to add friends. You adding friend just because you have so many mutual friends which is there are possibility where you dont know who he or she is. Tenth is you update your Facebook status five times a day. Eleventh is you spend 20 minutes thinking of a funny status update. Twelfth is youre excited about your planning trip to Bali or wherever, but youre more excited to showing it all off on Facebook. Thirteenth is you are crazy over Facebook so much, youve even think that y ou was born to love those Facebook ads and apps. Fourteenth is the place where you met your boyfriend or girlfriend. Fifteenth is Facebook chat has replaced Yahoo Messenger and Google Talk in your list. Many people want some evidences about the persuasiveness of Facebook that happen in this globalization era. That is so simple actually, if you have a Facebook account, you already know about the real and imagined friends and online acquaintances, school buddies from the past, ex-spouses, military leaders, even the functionary of the state, all addicted and agree to the power of having a Facebook account presence. The amazing thing is that, like cell phones specially Blackberry, nobody seems to notice or realize the huge amount of time, money and energy whether it is at work, at home, and now while on the move, people are most likely adhere to Facebook. It has become a trend among people. Commercial television features closing credits inviting viewers to follow-up via Facebook or Twitter. Even computer hardware advertise their new small pocket PC product by Facebook or Twitter. More and more links on web pages invite sharing on Facebook or RSS feeds or Twitter, then they are all conne cted. Most people are get crazy over the games in Internet or games contest, or games on Facebook, which is can be addictive. We as college students are under the spell of a new modern culture hysteria: the Facebook. People can make new friends and keep in touch with their alumni or the student who just graduate from the high school. By putting some information on Facebook and wall-to-wall, many people get connected. Facebook started to connecting people from time to time. Many Facebook users recommended this â€Å"Facebook† to another people who were not intended to go to the same high school as Facebook made for. By then, Facebook started to be known as the most popular site that people usually visit every day. Many people from worldwide upload photos and videos to Facebook. Even Facebook beat the Yahoo popularity by enriching the application in it, such as chatting, online games, etc. The most shocking point is that Facebook can earn more than millions dollar a day by uploading pictures, videos and advertising from all over the world. Internet Addiction Disorder is becoming a real problem, the most common one is Facebook Addiction Disorder. This â€Å"Facebook Hysteria† may lead us to F.A.D (Facebook Addiction Disorder). Facebook Addiction Disorder describes it as a situation in which Facebook usage overtakes daily activities like waking up, getting dressed, using the telephone, or checking e-mail. Facebook Addiction Disorder could be classified under the more broad internet addiction disorder or internet overuse. It seems that, not surprisingly, mainstream media (like online and off) has become interested specifically in Facebook Addiction Disorder. There so many symptoms that could mean to a Facebook Addict, such as lose sleep over Facebook, spend more than an hour a day on Facebook, become obsessed with old friends reconnect with, ignore work in favor of Facebook, logging off causes anxiety, need for increasing amounts of time on Facebook to achieve satisfaction, important social activities are reduced and transferred it to Facebook, you check your Facebook page before having your first cup of coffee or even before going to the bathroom in the morning, stopping before you leave the house to inform everyone that you are about to leave the house, you are spending more time changing your status update than actually doing anything worth comment on, you are changing your profile picture every time you change your clothes to keep it recent, every time you take a picture you wonder if it is going to be Facebook worthy, you leave a party early because you cant wait to get all of the pictures you just took up on the computer and tagged , you plan all of your social activities on Facebook instead of using the phone, you get jealous of other peoples plans and feel left out even though you dont personally know them, you feel you might need therapy because someone you barely knew 20 years ago wont accept you as a friend, you purposely try to recruit people you do not even know to up your friends count, you pretend that you are doing some really exciting things so others will find you interesting enough to want to be your friend too, Facebooks bookmark takes long time to scroll from top to bottom or 8 of 10 people in your friends list you dont know who they are, start introducing our self by following see you in Facebook when start to meet new person. Facebook addiction is a problem center is starting to see more of, especially in combination with Internet and gaming addictions. Researchers have reported on some of the research and theory relating to Facebook Addiction Disorder or as known as F.A.D, and have silently observed what appears to be a commercially-pleased wave of cell-phone addiction as distinct from social networking addiction[2]. Actually, there are so many addiction disorders in Internet. First is Facebook Addiction Disorder (FAD). Second is Youtube Addiction Disorder (YAD). Third is Google Search Addiction Disorder (GSAD). Fourth is Widget Addiction Disorder (WAD). Fifth is Twitter Addiction Disorder (TAD). Sixth is Blackberry Addiction Disorder (BAD). Seventh is Mac Addiction Disorder (MAD). But Facebook Addiction Disorder (FAD) appears to be the most adhered and self-reinforcing of all scenarios, reinforcing through shared experience, shared creativity, and the ability to be the complete and total leading of the ones Facebook home page. For some the of the applications seem to be totally compelling for hours on end, for others Facebook is used more like email to keep in touch with a group. It could be sometimes serious, sometimes playful, sometimes simply only sharing whole things in mind. But the fact of how adhering Facebook has become culturally is one which is easy to be missed, because everybodys doi ng it or so it seems. The irony of who is most certainly addicted, as included to homework, relationship, or work avoidance even without such a seductive companion as Facebook, is that nobody may be left to observe or treat this huge behavioral phenomenon, as everybody is too focused on walls and apps and networks and finding old new friends. Facebook can unite people from all over the world. Many people using Facebook to seeking the old friend, making new friends, even to post advertising. Many people are used to visit Facebook website every day, every hour, and every minutes. There will always be new post in our new homepage. People are getting lots of fun by this, that it will be able to make them forget about the things that they used to do. This â€Å"Facebook Addict† has been defected many people all around the world, especially in Indonesia. Facebook can bring benefit from us, but it can also bring bad effect for us if we cant control our self. â€Å"I do not believe that any of us would exchange places with any other people or any other generation. The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it. And the glow from that fire can truly light the world. (Inaugural Address, by John F. Kennedy (1961)) The Facebook has become extremely addictive. Many people were addicted to Facebook. They usually forget the things that they used to do before they visit Facebook homepage. There are so many addictive users that should have be warned, like employees, housewives, and children. They should have limitation to visit Facebook homepage. They have their own responsibility when it comes for them to do their duty. Those that may seriously labelled and treat Facebook Addicton Disorder as a behavioral addiction will clearly need to use context in determining if a behavior has become certainly harmful to overall social, work, or interpersonal compatibility. This is one of my friends testimonials about Facebook. She said that she signed onto Facebook in 2006, and when she began, she thought it was just another silly site that she would eventually stop visiting. Perhaps she would forget her password or just not need it at all. Well, she was wrong. As we all know you can get poked which many people have different explanations for it, get listed as a friend, view others profiles or update your own, upload pictures, give a detailed explanation on how and what criteria for you to meet your friends, the list goes on and on and on. Anyone who stops at the Campus Computer Center during lunchtime is definitely and absolutely to see at least two people on the first or lower level on the Facebook. This can be frustrating to those who really need to do things like check their e-mail or bank account. Recently, as discussed in a television show, â€Å"Apa Kabar Indonesia Pagi†, F.A.D or Facebook Addiction Disorder is becoming more infected. It spreads among youth generation and elders as well. The guest speaker of the show says that its not just the hours spent on Facebook that really matters. The games, features and everything in it also. Facebook offers a variety of topic on its groups, its games and its members. As we join, we get in contact with any of this, some good and some bad and we do get some stimulation from this. Those younger than 18 are the ones affected most. They had a hard time differentiating reality from game world, so that thinking of what they do there can be done for real. As the show says, supervision is highly needed for these youngsters and if old enough, pays attention to games life. At times, we live our own life without noticing that our time is being consumed by social networks alone. Many people in the world also complaining and frustrated over Facebook. Here is one story from my friend in High School. The Facebook has become extremely addictive. During mid term, she took an intensive eight hour Japanese course, and before the last day of the course she and her friends were told to get ready to do a debate the next day, without being told specific information on which side we would be debating. Having been told beforehand that the debate would be accounted and worth for 20 percent of their grades, everyone worked hardly the night before to be equipped and ready to debate any possible side of the upcoming debate. The next day, they were given their own sides and were given time until 1:00 p.m in the afternoon to work in the computer lab to do more research to strengthen their positions. They were so panic, especially having less than three hours to prepare for something that accounts more and worth for their grades than anything else. Being in this position, peopl e think everyone would get up to stretch out or have a drink of water before starting. Guess where all the majority of the class went after signing on to their computer accounts? They would say 90 percent went on the Facebook and 5 percent were on AOL Instant Messenger. The worst is that they were on Facebook for at least 20 minutes and they began doing research just to find themselves on the Facebook. It is ridiculous when seeing these people that busy on their Facebook rather than thinking and practicing about their 20 percent accounted grade debate. Many students (and adults) are now seeing Facebook more as an addiction than a networking tool, and psychologists are starting to agree. Students, who have recently observed of taking breaks from homework to take quizzes on what many kinds of other element like lover, animal, serial killer, doctor or rock star one most similar, have already integrated everything from Facebook to texting to I-phones, Blackberry, SMS, and PDA into normal daily life. But there is seems to be a new experience among oldsters and seniors who seem to enjoy the same treats which were intended for college students and then adapted by high school students as well. As with all people are essentially addictive to online activities, people constantly change in their involvement, some periodically checking in to stay in touch, others checking once or twice a day, as an addition information or notifications to phone and e-mail checking, and some are seem to spending quite big portions of time in activities which mi ght be called creative, self-expressing, competitive, or purely social. Certainly, different age groups especially teenagers or students focus on different important activities. Students often sharing their miseries about assignments or gossip about peers, as well as creative videos and self-revealing photos or quiz results. Some students checking in occasionally or only when notified of incoming messages to inbox or wall, but still others are variously posting multiple messages every day relating to habitual daily life activities, or quiz results, or feeling states on Facebook of the moment. One of the ironies is that the smart people who might otherwise be working with people professionally to treat addictions, social isolation, and many more, seem to be anyone else among the most active Facebookers. Employees who work in office often using Facebook during working hours. It is not forbidden for the employees to do so, but they should have a big responsibility also to make a priority for their job. They often out of focus when doing their job. They were so focus on their Facebook that they forget about their duty. The government policy now forbid the existence of Facebook users during working hours. Facebook addiction is costing businesses  £123m each day. Facebook addicts are costing firms at least  £132 million every day in lost productivity. Researchers say the Facebook hysteria is already costing employers  £30.8billion per year and the site is expected to grow ever more popular.[3] Company has revealed the results of a new survey to examine the potential produ ctivity for businesses that allow their employees to access Facebook during office hours. The result shows that almost 50 percent people who work in the office, visit Facebook twice a day during working hours. Each time they visit their Facebook account, it takes them more than 3 hours busy on their Facebook rather than their job. The government have mentioned recently that workers should be given time to use social networking websites such as Facebook in their office. Local companies have banned workers from accessing the site during working hours. Employers fear Facebook is damaging workers productivity. Admittedly, some of the professionals in office hours used to spend their time working on their online games, or knowing who is the best at Bejeweled Blitz and these are often mental health professionals who assumedly spend at least some time off of Facebook, and might be able to absent for a day or two without permission. The most shocking point is that even professionals cannot maintain their working hours, I do speak with adult professionals who say they cannot imagine a period of one whole day or less without checking ones social world via Facebook. One told me it would be like life stopped. Facebook has enabled addicts seem to be busy on the availability of apps, whether self-oriented quizzes or game-playing or being at the center or core of nonstop social opportunity. Like the Internet generally, Facebook has it all, but in a convenient package all in one master home page. Many people have so influenced that Facebook is a part of normal life. We can still hearing people saying â€Å"I woke up in the morning and check out my Facebook†. That habbit has overtaken the peoples usually do like waking up, getting dressed, and finding or checking the cell phone which is that it has become as much as part of the invisible decoration of normal daily life as using the telephone or checking email. For better and worse, like many Internet tools, this can be both an opportunity and challenge, and for many employees it is easy to strike a perfect truancy at work. For many people especially those who not already invested and addicted in maintaining personal homepages, blogs, photo-sharing collections, IM networks, Facebook offers the perfect menu of opportunity. It may be similar to the proverbs like the kid in the candy store who cannot turn away from every temptation in sight, for hours of time supposedly spent on work, homework, housework, or relationship wo rk, who may have a problem. It is when one person cannot leave the continuous activation or reinforcement of a daily or hourly or constantly activity that one may assess it has become a problem. For others, its a wonderful activity like Facebook-ing available whenever one person is in the mood for hanging out with friends online or checking in without the need to do so on a constant and urgent basis. The situation can lead them to depositions from the office, they can lose their job if this is keep happening. It is so pathetic to see those people who we thought they were working behind their computer but the fact is that they were busy with their Facebook. Many companies are now aware that Facebook brings with it a series of security concerns, particularly the risk of employees revealing sensitive or confidential information to the wider world. When combined with the threat of an accompanying productivity decline, they may well decide that social-networking at work is simply more trouble than its worth. In modern life, the appeal of social networking sites to children is easy to understand. As many parents now consider playing outside too dangerous, a child confined to the home can find at the keyboard the kind of freedom of interaction. Facebook can be ruined our time management also. Children are the must-concerned case nowadays. They visit their Facebook homepage every day that it will reduce their time to study. Facebook stands as a revolutionary way for friends to stay in touch, regardless and no matter what of the age. It also stands as being highly addictive to adults and children alike, according to psychologists. If we think children is spending too much time on Facebook to the exclusion of their real life, we may be wondering what we could do to prevent it. It can also lead somebody to be a procrastinator by putting off doing things which it can damage our time management skills. It can bring bad effect not only for the result of the work, but also for the future of the employee itself. The majority of people in the world have Facebook accounts, and if the Facebook progresses and adds cool features like be able to add video to our profiles or, iTunes collaborated, most of us will need a break just to function normally. Along with television, instant messaging, and the daily jokes, people could conclude that the Facebook is the biggest far procrastination tool against college students. Many newsletters have been warned many people by reporting case by case that caused by â€Å"Facebook Addict†. Domesticity is also affected by Facebook Addiction. Spouse separation is a common thing that happens in this life, but it is not common until that separation is caused by Facebook. Facebook status which can be updated anytime and based on that persons mood can also ruin relationship between this spouse. It is surely that everybody is all aware by now, Facebook, when it is used recklessly, can get you into trouble. Firings, break-ups and general crime are no strangers to the social networking site. But Facebook trouble can be much more horrifying than all that. Take a look behind the break and catch a glimpse of Facebooks dark criminal. Facebook has so many users from all over the world. Each users have their own password to protect their privacy on their account. We cant look at someones homepage without knowing their password. We cant even look at their message without logging in to their protected homepage. Sending any personal info or incriminating pictures to someone on Facebook is a huge mistake for many reasons. One of the worst possible outcomes is getting blackmailed for money, sex, or, well, anything these sickness of dream up. It is happening whether theyre using a fake profile or not, its a horrible idea. Read up on the story of an 18-year-old who blackmailed 31 male classmates after he posed as a girl and asked for nude pictures. Thats give us lesson enough to not blackmailed. Cyber crime can be happened anytime in Facebook without knowing who has done it. Privacy policy is strongly implemented in Facebook except we know how to hack it. Many cyber crimes happen in Facebook as it has become the most popular website that people are common to visit it every day. Yet, privacy doesnt guarantee us to slip away from cyber crime. It can be also surely harmless to imitating a celeb online or create a fake profile for a movie character. But seriously, theres a definite line or limit that you shouldnt have crossed when pretending to be someone else and it can lead to several consequences for you. Social networking sites has been blamed for a lot of things, fair or unfair, but in my opinion, the worst offense has been their indirect involvement in suicides. Obviously, there are a lot of factors responsible in each case, but there is seem to be links between social networking and suicides. A man killed his wife just because of a posting that she made on the site. The m an has been jailed for life for stabing and sending his wife to death just because she changed her online profile to â€Å"single† days after he had moved out. It sounds really funny and impossible, but it is real and its happening. The news has reported that there is a man on wanted by Indonesian Police Force because he deceived people by his crime case. He was found in his guilty by updating his status on Facebook whereas people will notice that it is him. Facebook inbox can also fully loaded of junk mail. Many advertising or some unimportant mails were received in the inbox. Facebook also send us a notification in the e-mail inbox to inform us that notification. Some people consider it as a junk mail also. This is not so important to send it to e-mail inbox, as it can be seen when the users visit their homepage. Facebook is not only give bad effect for the users. Of course, there are so many benefit from Facebook. Advertising in Facebook is a common thing that occurred in every users homepage or profile. Facebook also provide some columns for advertising to advertise some products in the website. There are so many kinds of advertising in Facebook. It is always shown in the right side of the homepage. Facebook can also make a good media for advertising company to post their ads. It is saving money to post ads in Facebook. They have so many ways of advertising. Many people advertise their products by creating new account or group from users, so they can visit the ads profile every time they logging in. it doesnt cost a lot of money, they just have to spend money for the internet pulse. Facebook is a good strategy for advertising. Trillions of people in the world know Facebook, even they have made Facebook as their first homepage every time they log in. If the ads is already posted, the users from all over the world are automatically will see the ads. It is not only saving money, but also a good strategy for advertising media. By post advertising in Facebook, it can also saving time. It is an efficient and effective way to post an advertising. Many people get busy and complicated when it is time for them to advertise a product. They have to cooperate with some advertising media and company which can take lots of time and money by doing it. Advertising in Facebook doesnt need to do so, cause all we have to do is upload the ads and just pay the internet bills per kilo byte to post the ads. So, it is an efficient and effective way to maintain time management. If you are not already making use of Facebook as a method of marketing your business or niche marketing, then we are absolutely miss out on a great opportunity to reach out to hundreds and millions of active users. Today, Facebook has become one of the most popular online social networking websites, making it a quite untouched network for traffic and business. People spend a great amount of time online on the Facebook website looking to make new friends, interact and get connected with people, play games and interact within interest groups. When you make it possible for our advertising message to travel to these people through Facebook, we will absolutely see a big chance in the amount of website traffic that we attract with, and we will also see more members, more subscriptions, more sales and more inquiries as well. Here are three of the possible ways for us to advertise your business, product or service through Facebook social networking. First is Social Ads on Facebook. This is one of the most straight forward ways that we can promote yourself on Facebook. We can use social ads to target people based on a number of different functions including age group, gender and interest for example. By targeting our ads in this manner, we can increase our product interest, which is our click through rate. This will give us more visitors to our site and also an increase in the number of customers that we are able to attract. Make sure to throw a picture up in our ads because ads with images capture more attention and tend to attract more clicks as well. Second is Groups and Pages on Facebook. We can create groups and pages for our business, company or website on Facebook, and then we can get people to become a fan of our page or to join our group. Use the invite function for groups to get all of our friends to join, or tell our friends about our page so that they can become a fan. Both pages and groups are two excellent channels that we can use to gather more potential customers as well to build more brand awarene